Growth Marketing Manager

Summary

Join our team as a Growth Marketing Manager - B2B2C Partnerships and play a critical role in developing and executing integrated marketing strategies targeting both business clients and end consumers in the healthcare technology space. You will drive consumer adoption and engagement within key payers, brokers, and employers. This position demands expertise in both B2B and B2C marketing tactics, understanding the unique challenges of the healthcare technology industry. The role requires a proven track record of success in marketing healthcare tech solutions to diverse audiences. We offer a 100% remote work environment with attractive pay and benefits, including comprehensive health benefits, 401(k) plan access, generous time-off policies, and paid parental leave. We are committed to fostering a diverse, equitable, and inclusive workplace.

Requirements

• 5+ years of experience in B2B2C marketing, with a proven track record of successfully marketing healthcare tech solutions to both business and consumer audiences
• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or a related field
• Strong knowledge of both B2B marketing techniques (e.g., account-based marketing, partner marketing, sales enablement) and B2C marketing techniques (e.g., consumer engagement, content marketing, brand loyalty)
• Strong understanding of digital marketing channels (email, SEO, SEM, social media, content marketing, etc.)
• Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot) and CRM tools (Salesforce, etc.)
• Ability to translate complex technical solutions into simple, compelling messaging
• Strong analytical skills with a data-driven approach to campaign optimization

Responsibilities

• Develop and execute integrated marketing strategies targeting both business clients (healthcare providers, payers, systems integrators) and end consumers (patients, employees)
• Drive consumer adoption and engagement within key payers, brokers and employers

Preferred Qualifications

• Experience in healthcare IT, health tech, or SaaS marketing
• Knowledge of customer journey mapping and user experience design
• Familiarity with healthcare regulations (e.g., HIPAA, HITECH, GDPR) and industry-specific compliance requirements
• Experience collaborating cross-functionally in a fast-paced environment

Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
• Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access : Start saving for your future
• Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP) : Support for your mental and physical health
• New hire home office stipend : Set up your workspace for success
• Quarterly department stipend : Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns : Explore a variety of engaging topics
• Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
• Discounted programs : Fetch, SmartSpend, Ladder, SoFi