Growth Marketing Manager

Summary

Join Thumbtack's Growth Marketing team as a data-driven audio and video channel expert. You will manage and optimize digital media campaigns across various channels, including OTT, CTV, and linear TV. Responsibilities include campaign management, process automation, data analysis, creative collaboration, vendor management, and forecasting. The ideal candidate possesses strong analytical skills, experience in performance marketing, and a collaborative spirit. Thumbtack offers a virtual-first work model with various benefits and perks. If you are a highly driven and creative marketing professional looking to build expertise across performance and media marketing disciplines, this is the right role for you.

Requirements

• Bachelor’s degree (BS/BA) in Marketing, Business, Economics, or a quantitative field preferred; 5+ years managing performance and media marketing channels (e.g., OTT, Linear TV, Affiliate, YouTube, Streaming Audio, Display)
• Strong proficiency in Excel/Google Sheets (pivot tables, vlookups, data templates, dashboards) with a highly analytical mindset. Familiarity with incrementality testing, media mix modeling (MMM), multi-touch attribution (MTA) and other advanced measurement approaches to guide budget decisions and improve marginal ROAS
• Eager to learn and stretch across digital media marketing functions while effectively collaborating with cross-functional teams (data science, marketing analytics, engineering, creative)
• Ability to set and meet aggressive project deadlines with exceptional attention to detail in a fast-paced, high-stakes environment
• Clear, concise communicator who thrives in a diverse, supportive Growth Marketing team

Responsibilities

• Own the optimization and day-to-day management of some of our core digital media channels - bid & budget management, target audience development & refinement, trafficking & operations, and creative iteration. Partner with agency & analytics teams to implement experiments, incrementality tests to validate channel impact and inform marginal ROAS decisions, ensuring each dollar spent delivers optimal return
• Identify opportunities to automate processes, working with product, engineering, and analytics teams to build in-house paid marketing tools (e.x. audience automation, creative optimization, campaign building, performance reporting, and forecasting). Develop an effective optimization process to quickly identify and respond to changes in performance
• Pull and analyze reports to extract insights and transform those insights into actionable changes that will improve performance. Work closely with the Analytics team to understand the performance of campaigns and tests; develop dashboards to monitor performance over time. Work with measurement partners to constantly evaluate channel incrementality and cost curves
• Partner with Brand and Creative teams to produce, refine, and iterate on performance branding assets that tell our story while meeting KPIs. Provide data-driven feedback to inform creative briefs and guide design/copy choices—ensuring each concept aligns with both brand voice and performance goals
• Partner with agencies, account partners, and other relevant vendors to monitor performance, explore new platform opportunities, secure access to beta features, and provide value to other Thumbtack teams
• Partner with crossfunctional finance teams to accurately forecast media spend, reconcile budgets, and align investments with profitability targets

Preferred Qualifications

• Proven experience scaling
• Experience scaling CTV, OLV, Linear TV, YouTube, & Streaming Audio, & Podcasts, with a background in marketplace companies and/or high-growth startups
• Expertise in testing new marketing channels from scratch, integrated media/strategy planning (including agency experience), and managing yearly program budgets of $XXM+
• Strong experience with marketing technology and analytics tools, plus basic SQL knowledge for data analysis
• Ability to navigate complex, high-growth environments, driving results through data-driven decision-making and strategic execution

Benefits

• Virtual-first working model coupled with in-person events
• 20 company-wide holidays including a week-long end-of-year company shutdown
• Library (optional use collaboration & connection hub) in San Francisco
• WiFi reimbursements
• Cell phone reimbursements (North America)
• Employee Assistance Program for mental health and well-being