Toku is hiring a
Growth Marketing Manager

Summary

Toku is seeking a Growth Marketing Manager to lead growth initiatives and establish a robust growth culture. The role involves identifying and developing new growth channels, executing performance marketing strategies, expanding market awareness, managing and executing campaign workflows, writing content, optimizing SEO, owning and driving all aspects of external media, and being comfortable wearing multiple hats as the sole growth/marketing person at the company. The requirements include 5+ years of relevant experience in performance and growth marketing, strong storytelling abilities, experience developing, executing, and managing a performance marketing strategy with little oversight, in-depth knowledge of advertising platforms, experience planning and rolling out large-scale marketing campaigns, experience in market research, messaging, positioning, and branding, experience in the SaaS industry and a startup environment, self-starter attitude, ability to find the right balance between perfection and shipping quickly, demonstrated ability to work cross-functionally, move fast, and tirelessly iterate on feedback, a hustler mentality, founding a company or building side projects is a plus! The benefits include remote-first work culture, flexible working hours, competitive salary, competitive equity, and an Apple laptop.

Requirements

• 5+ years of relevant experience in performance and growth marketing
• Powerful storyteller: written, verbal, and visual
• Experience successfully developing, executing, and managing a performance marketing strategy with little oversight
• In-depth knowledge of advertising platforms, such as Facebook Ads, Google Ads, LinkedIn, Twitter, and more
• Experience planning and rolling out large-scale marketing campaigns and the ability to identify and drive improvements using a data-driven approach
• Experience in market research, messaging, positioning, and branding
• Experience in the SaaS industry and a startup environment is strongly preferred
• Self-starter attitude and the ability to execute new ideas with autonomy
• Ability to find the right balance between perfection and shipping quickly
• Demonstrated ability to work cross-functionally, move fast, and tirelessly iterate on feedback
• Someone who is excited to test, experiment, fail, and learn
• A hustler mentality, founding a company or building side projects is a plus!

Responsibilities

• Identify and develop new growth channels
• Develop go-to-market strategies
• Work closely with the founders, product, and engineering teams to create a unified approach to user growth and retention
• Dive deep into our analytics to understand, test, and optimize what growth strategies work best across different user segments
• Set clear KPIs, monitor progress, and drive the team towards achieving these metrics
• Execute performance marketing strategy alongside the founders, bridging short-term execution and long-term vision
• Conceptualize and implement comprehensive growth strategies that increase user acquisition, activation, retention, and upsell
• Buying ads, targeting-retargeting profiles, and iterating quickly
• Expand market awareness and adoption of existing products
• Manage and execute campaign workflows, including segmentation and target management
• Write content, and optimize SEO for the website/other channels
• Own and drive all aspects of external media, including press releases, product landing pages, social media, and co-marketing with our partners

Benefits

• Remote-first work culture
• Flexible working hours
• Competitive salary
• Competitive equity
• Apple laptop