Remote Growth Marketing Manager, Retention

Summary

Join our dynamic and innovative Tech E-commerce Group, Trafilea, as we seek a Growth Marketing Manager to establish a comprehensive returning customer journey, focusing on retention opportunities, loyalty levels, and key metrics such as Customer Lifetime Value (LTV), Repurchase Rates, Net Promoter Score (NPS), and purchase frequency.

Requirements

• Experience in CRM and Retention departments
• Solid knowledge of customer segments and direct marketing channels
• Previous experience with Marketing and CRM Platforms or campaign managers for Own Channels operation within e-mail marketing and SMS channels, push notification is a plus
• Previous experience as a squad or multidisciplinary team leader
• Availability and flexibility to work
• Excellent time management skills

Responsibilities

• Establish a comprehensive returning customer journey
• Optimize communication through proprietary channels such as E-mail, SMS, and Push Notifications
• Leverage loyalty program to enhance loyalty levels
• Utilize data and insights to improve key metrics such as Customer Lifetime Value (LTV), Repurchase Rates, Net Promoter Score (NPS), and purchase frequency
• Minimize unsubscribe rates