Growth Marketing Manager - Paid Media & Analytics

Summary

Join Plex as a Growth Marketing Manager – Paid Media & Analytics to plan, launch, and analyze paid acquisition campaigns across various channels. You will serve as the operational lead for media agencies, manage campaign tracking and attribution, build performance dashboards, and support testing initiatives to improve ROAS and reduce CAC. Collaboration with cross-functional teams is crucial to align campaigns with in-app engagement and content promotion strategies. The ideal candidate possesses 3–5 years of experience in growth or performance marketing, strong analytical skills, and familiarity with MMPs. You'll be intrinsically motivated, a team player, and passionate about data-informed strategies. Plex offers a remote work environment, competitive compensation, and various benefits.

Requirements

• 3–5 years of experience in growth or performance marketing, ideally within a streaming or digital entertainment environment
• Hands-on experience managing multi-channel paid campaigns with a track record of delivering results
• Strong analytical mindset — comfortable interpreting large datasets, building performance models, and using tools like Looker, Tableau, or Google Sheets
• Familiarity with mobile measurement platforms (MMPs) like Kochava, Adjust, or AppsFlyer
• Passion for media, tech, and building data-informed strategies
• You are kind, humble, helpful and enjoy getting stuff done
• You are intrinsically motivated, able to manage your time, and enjoy working with a distributed team across the globe
• You believe in asking for help and helping others when they ask, never throwing a problem over the wall
• You are hungry to have an impact, continuously working to improve our product, process and push the team to be its best

Responsibilities

• Plan, launch, and analyze paid acquisition campaigns across key channels: Google UAC, Social, programmatic (Nexxen, The Trade Desk), and CTV
• Serve as the operational lead with our media agencies and direct partners, managing timelines, creative trafficking, budgets, and performance check-ins
• Lead the partnership with data science to set up and QA campaign tracking a cross platforms, ensuring accurate attribution through Kochava and BigQuery
• Build weekly and monthly performance dashboards using Looker or Google Sheets
• Support testing initiatives across creative, audience, and placements, to improve ROAS and reduce CAC
• Collaborate with lifecycle, product, and creative teams to align campaigns with in-app engagement and content promotion strategies
• Coordinate A/B experiments with the in-product Growth Cycle team (e.g., retargeting users based on new in-app behaviors)
• Support the broader marketing team when needed with performance reporting, campaign insights, and data storytelling across paid, lifecycle, and organic efforts

Benefits

• Monthly Balance Wellness Stipend
• Productivity Stipend
• Flexible paid time off
• Paid parental leave
• Hardware stipend
• Flextime, work from anywhere
• Comprehensive health insurance
• Stock options
• 401k (US employees)
• Plex for the Planet community service opportunities