Organic Growth Marketing Manager

Summary

Join Heard, a rapidly growing financial back office for therapists, as we scale our non-paid acquisition channels. You will be a key player in crafting and scaling creative, data-driven playbooks to drive traffic, engagement, and sign-ups. Collaborate with various teams to launch campaigns and unlock new acquisition paths. This role requires expertise in SEO, content marketing, social media, community building, and events. If you thrive at the intersection of creativity and growth, and love building, this is the perfect opportunity for you. You will architect our non-paid acquisition engine and drive our SEO roadmap, while also planning and optimizing content strategies across multiple platforms.

Requirements

• You’ve driven organic growth at a fast-paced startup—owning social, community, and SEO
• You understand SEO (keyword research, on-page tweaks), the changing landscape, and know when to bring in specialist support
• You’ve built content engines, launched campaigns, or bootstrapped channels with minimal resources
• You’re creative and data-driven: a left-brain/right-brain hybrid who tests fast and thinks clearly
• You’ve played at the edge of marketing—be it guerilla, field, social, or community—and you have stories to show for it
• You’re tool-savvy: You don’t wait on eng, you use what’s available (AI tooling, Webflow, Zapier, Airtable, Figma, etc.)
• You’re scrappy and resourceful—you’ve driven growth without a six-figure budget
• You’re not precious. You build, test, ship, and learn. You’ll throw away 90% of what you try and get 10x return from the 10% that works
• You deeply care about brand and voice, and know how to stretch them across channels with consistency
• You can create content yourself across video, visuals, copy, distribution and build systems so others can too

Responsibilities

• Architect our non-paid acquisition engine across website, blog, social, and community to drive therapist traffic, engagement, and sign-ups
• Drive our SEO roadmap including keyword research, on-page tweaks, technical audits, and AI-powered content ideation while staying ahead of algorithm shifts (or bringing in technical support as needed) to lift rankings and conversions
• Plan and optimize pillar blog posts, guides, and how-tos that solve therapists’ biggest challenges, then repurpose each asset into social carousels, short-form videos, and in-product tips
• Own content strategies for LinkedIn, Instagram, TikTok, and Twitter, testing hooks, formats, and cadences to maximize reach, engagement, and click-throughs
• Drive event-based acquisition by owning virtual webinars and local meetups to spark conversation, capture qualified leads, and feed the funnel
• Launch bold, creative campaigns, partner with relevant creators, and build influence where therapists gather online and offline
• Launch and learn quickly: A/B test content, channels, and formats; double down on winners and cut through noise to optimize impact
• Develop growth experimentation processes and tooling—dashboards, test logs, analytics rituals—that enable data-informed decision-making without requiring a large analytics team
• Define and report on key growth metrics including CAC (organic), conversion, engagement, and attribution without needing a 10-person data team

Benefits

• Competitive compensation, meaningful equity, and comprehensive benefits
• A culture that values speed, clarity, and trust—with real ownership and runway