Head Of Federal Marketing

Summary

Join Yurts as a Growth Marketing Director and drive the growth of our federal business. You will establish a demand generation engine, attracting and converting federal and adjacent audiences. This role is crucial for expanding our federal footprint, engaging agencies, building relationships, and generating qualified leads. As a visionary marketing leader with federal market expertise, you will shape impactful strategies. You will manage a team, ensure compliance, and build partnerships. This is a unique opportunity to make a difference in the federal technology sector.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; advanced degrees or federal marketing certifications are a plus
• 8+ years of experience in B2B growth marketing, with at least 5+ years in the federal government sector
• Relationships with key decision makers and influencers in federal agencies, contractors, and other stakeholders
• Deep understanding of federal procurement processes, regulations, compliance requirements, and buyer personas in government agencies
• Proven track record of developing and executing high-impact, multi-channel campaigns within complex, compliance-heavy environments
• A thorough understanding of what content is needed at each funnel stage in order to drive pipeline, build trusted client relationships and conversions
• Strong analytical skills with experience in using marketing analytics and CRM tools to optimize strategies (HubSpot, Salesforce, or similar)
• Excellent cross-functional collaboration abilities and presentation skills; experience working closely with sales, content, and product teams
• Ability to work independently and collaboratively with cross-functional teams

Responsibilities

• Deepen Yurts understanding of a federal customer’s path to conversion and collaborate with Marketing, Sales, Product, and Customer Success to launch multi-channel campaigns to attract and convert federal leads
• Partner with sales on lifecycle marketing strategies to convert inbounds and retain customers. Align marketing efforts with sales goals and provide them with the necessary tools and resources
• Strengthening our brand within the federal market through strategic branding initiatives
• Implement strategies to acquire new federal customers and expand existing relationships
• Use data-driven insights to optimize campaigns and improve ROI, and manage marketing budgets
• Manage and mentor a team of marketing professionals
• Adhere to federal regulations and industry best practices
• Forge strong relationships with industry partners and government organizations

Preferred Qualifications

• Understanding and interest in generative AI and its applications
• Expertise in marketing automation tools
• Knowledge of federal government contracting and procurement processes
• Experience with security compliance (FISMA, FedRAMP) and ensuring regulatory adherence
• Proficiency in account-based marketing (ABM) strategies for federal agencies
• Familiarity with federal contracting platforms, industry networks, and professional associations

Benefits

$191,000 — $250,000 USD