Head of Growth

Summary

Join Truv, a company transforming financial data access, as their Head of Growth. You will define and execute the go-to-market strategy, focusing on pipeline generation. Lead and scale a high-performing team responsible for driving growth through phone-driven outbound efforts and automation. Design and implement effective outbound strategies, collaborating with engineers to automate processes. Develop compelling marketing copy and sales playbooks. Optimize the use of sales and marketing tools. Partner with sales, product, and marketing teams. Track and report on pipeline metrics to refine strategies. This is a critical leadership role for someone passionate about building and scaling teams.

Requirements

• Proven B2B sales experience — you must have sold in B2B and know how to sell effectively
• Strong track record in building phone-driven outbound strategies and playbooks
• Experience working with GTM engineers to automate go-to-market processes
• Ability to lead and scale teams dedicated to pipeline generation
• Skilled in tools like HubSpot, Clay, and other sales/marketing technology
• Strong ability to write persuasive copy and execute phone-based sales strategies
• Analytical and data-driven, with experience reporting on growth and pipeline performance

Responsibilities

• Define and execute Truv’s go-to-market strategy focused on pipeline generation
• Build, lead, and scale a high-performing pipeline-generating team, including BDRs, field marketers, growth engineers, and other go-to-market team members
• Design and implement phone-driven outbound strategies, and collaborate with growth engineers to automate all scalable GTM processes
• Write high-impact, compelling copy that supports outbound marketing strategy, and develop and execute call scripts and phone-based go-to-market playbooks
• Scale and optimize the use of tools such as HubSpot, Clay, PowerDialers, and other GTM platforms
• Partner closely with sales, product, and marketing to align pipeline initiatives with company objectives
• Track and report on pipeline metrics, using data to refine and improve strategies

Benefits

• Fully remote work environment
• Competitive salary and equity package
• Health, dental, and vision insurance
• 401(k) plan
• Flexible time off
• Opportunity to help shape the future of financial data access