Head Of Growth Marketing

Summary

Join Veriff as the Head of Growth Marketing and lead our global growth marketing team. You will play a crucial role in ensuring our message reaches the target audience, driving new customer acquisition and substantial revenue growth. As a key member of the GTM leadership team, you will develop short and long-term strategies to achieve Veriff’s business goals. You will oversee the acquisition funnel, lead a team of regional marketing managers, develop growth strategies, and collaborate with other marketing leaders. This role requires significant experience in SaaS marketing and team management. Veriff offers a competitive salary and benefits package, including flexible work arrangements and professional development opportunities.

Requirements

• 7+ years of marketing experience in the SaaS space
• 3+ years of experience managing teams
• Proven track record of developing and executing successful marketing campaigns that drive customer acquisition and revenue growth
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Marketo)
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
• Creative thinker with a data-driven mindset and a passion for continuous improvement
• Experience with A/B testing, conversion rate optimization, and user experience design

Responsibilities

• Provide hands-on leadership to an international team of growth marketers across the US, EMEA and LATAM to ensure effective team performance and development
• Lead efforts to acquire new customers through various channels
• Design, launch, and optimize performance marketing campaigns
• Drive channel acquisition growth by identifying new messaging, targeting, and capability opportunities
• Collaborate with the product marketing and creative teams to inform them of campaign performance and strategize on creative development with customer-centric direction
• Partner with account management teams to drive loyalty and growth with existing customers
• Drive continuous improvement in the marketing division by enhancing processes, emphasizing data-driven decision-making, and fostering a culture of excellence

Preferred Qualifications

• Previous experience within the identity verification industry or related fields
• Experience working in a high-growth tech company
• Experience in managing budgets and optimizing ROI
• A passion for protecting honest people online and a commitment to Veriff’s mission

Benefits

• Flexibility to work from home
• Extra recharge days per year on top of your annual vacation days
• Stock options that ensure you share in our success
• Learning and Development and Health & Sports budgets that you are free to tailor to your own needs
• Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary