Head of Growth

Summary

Join SwissBorg, a company revolutionizing wealth management with its innovative crypto investment app, as their Head of Growth. Lead the marketing and user acquisition strategy, defining and executing growth initiatives that align brand, product, and performance marketing. You will build and scale a high-performance marketing team, fostering a data-driven culture focused on experimentation and viral growth. The role demands experience in crypto growth leadership, strong performance marketing skills, and a deep understanding of community-led and Web3 growth. You'll manage the marketing budget, optimize the conversion funnel, and execute go-to-market strategies for new products and regions. This position offers the freedom to build, opportunities to learn from experts, and a flexible work environment.

Requirements

• Must have growth leadership experience in crypto
• Strong performance marketing and funnel optimisation skills
• Creative mindset with a bias for experimentation and action
• Deep understanding of community-led and Web3 growth
• Proven ability to build and lead remote, high-energy teams
• Data-driven approach paired with strong brand instincts
• Collaborative, execution-focused, and user-obsessed

Responsibilities

• Define and evolve SwissBorg’s bold, community-driven brand to align with our mission of democratizing wealth
• Lead emotionally compelling storytelling across all channels that builds trust and long-term user loyalty
• Maintain a distinct market position that showcases SwissBorg’s innovations in wealth management and DeFi
• Build and scale a high-performance marketing team that thrives on speed, creativity, and execution
• Align acquisition, retention, and brand into a cohesive, high-impact strategy
• Foster a cross-functional, data-driven culture with a bias toward experimentation and viral growth
• Lead aggressive, creative paid and organic growth strategies to drive user acquisition at scale
• Optimise the entire conversion funnel to ensure seamless onboarding and scalable acquisition loops
• Own and execute impactful go-to-market strategies for new products and regions, starting with Switzerland and France markets
• Transform the community into a growth engine through gamification, advocacy, and Web3-native tactics
• Own and optimise website performance, SEO, ad campaigns, and conversion rates across platforms
• Manage and maximise the marketing budget with a focus on ROI, efficiency, and transparent performance tracking

Benefits

• Freedom to build the company of your dreams
• Learn with (super cool) experts in finance, engineering, AI, psychology and business
• BORG bonus based on our meritocratic system
• Flexible working hours
• 25 working days of vacation + local holidays
• We'll provide you with a MacBook and a cutting edge tech stack to help you do your best work
• Annual company and team retreats - We'd love to see you at the next one!
• Continuous learning and development opportunities