Head of Growth

Summary

Join Copia Automation, a rapidly growing startup, as their Head of Growth Marketing. This data-obsessed leadership role requires a proven track record of driving growth in early-stage environments. You will architect and execute multi-channel demand generation strategies, lead all demand generation activities, and build a rigorous experimentation framework. The ideal candidate will have 7+ years of experience in growth marketing, expertise in modern demand generation tactics, and strong analytical skills. This role offers a competitive salary and equity stake, comprehensive health insurance, unlimited paid time off, a flexible and remote-friendly work environment, and professional development opportunities.

Requirements

• 7+ years of experience in growth marketing (data-driven roles)
• Significant experience in a growth marketing or demand generation leadership role, with a proven track record of success at a startup or a high growth company selling into large industrial companies
• Expertise in modern demand generation tactics across multiple channels (e.g., LinkedIn, Google Ads, Bing Ads, SEO)
• Strong analytical skills with a deep understanding of analytics platforms, marketing automation systems, and CRM software (e.g., Hubspot, Hex)
• A scientific, methodical mindset, and unwavering curiosity
• Exceptional communication skills and can distill complex data into a clear, actionable story
• A proven track record of building and leading a data-driven experimentation process (hypothesis, test, measure, iterate)

Responsibilities

• Grow pipeline. Live and die on pipeline growth above all else. You build campaigns that generate meaningful growth for the business
• Architect and execute the multi-channel demand generation strategy to generate a high-quality, predictable pipeline
• Own and scale a rigorous experimentation framework: design, execute, and analyze A/B tests and other experiments to optimize the entire marketing and sales funnel
• Lead all demand generation activities , including paid media, SEO/SEM, email marketing, content marketing, and other channels to generate a high-quality pipeline
• Work with our analytics team to ensure we have the data integrity to make smart decisions
• Architect and build dashboards to track KPIs and effectively communicate performance and data-driven insights to the leadership team
• Collaborate closely with Sales to ensure a seamless lead lifecycle, optimize the MQL-to-SQL conversion process
• Partner with Product Marketing to test messaging, positioning, and value propositions to find what resonates most with our target audience
• Manage the growth budget , allocating resources to the highest-impact initiatives

Preferred Qualifications

Experience in or deep knowledge of the OT Cybersecurity market for industrial sectors (manufacturing, distribution) is highly desirable

Benefits

• Competitive salary and equity stake in the company
• Comprehensive health, dental, and vision insurance for you and your family
• A flexible and remote-friendly work environment
• Unlimited paid time off
• A professional development stipend to support your continued growth
• The opportunity to build the growth function from the ground up at a category-defining company
• Financial guidance benefit via Addition Wealth
• Remote concierge benefit via Overalls
• Monthly wifi stipend
• Bi-weekly in-office lunch credit and transportation stipend