Swan Bitcoin is hiring a
Head of Lifecycle Marketing in Worldwide

Summary

The job is for the Head of Lifecycle Marketing at a Bitcoin-focused financial services company. The role involves developing and executing demand generation strategies, utilizing data to measure effectiveness, collaborating with various teams, and leading the lifecycle marketing team.

Requirements

• 7+ years of marketing leadership experience in hyper-growth startups
• Hands-on experience with email marketing, marketing automation, social, content marketing, and various types of lead generation
• Proven track record of leading go-to-market strategies for new solutions, ideally within the fintech industry
• Demonstrated ability to scale client acquisition and increase revenue growth
• Strategic thinker with a data-driven mindset
• Have a deep understanding of, and passion for, Bitcoin
• Excellent communication, presentation, and interpersonal skills
• Thoughtful and questioning
• Comfortable with contributing to projects outside of the ordinary scope of your role

Responsibilities

• Develop and execute a comprehensive demand generation plan to drive customer acquisition and cross-sell new services
• Utilize customer feedback, data, and interviews to measure the effectiveness of marketing campaigns and make data-driven adjustments
• Collaborate cross-functionally with Growth, Product Marketing, Product, Sales, and Client Services teams to align marketing efforts with business objectives
• Provide leadership for team leads, senior and junior individuals within the lifecycle marketing team, and serve as a mentor for others as needed
• Drive the cross-team Awareness + Pirate metrics in partnership with Growth, Product Marketing, and related teams

Preferred Qualifications

Experience in Bitcoin-related writing, podcasts, conferences, open source projects, and time spent on Twitter to help educate the masses

Benefits

Fully distributed team with a flat organizational structure