Head of Marketing

Summary

Join Enclave, a revolutionary cryptocurrency trading platform, as our Head of Marketing. You will lead the development and execution of integrated marketing strategies targeting institutional and enterprise accounts. This role demands expertise in full-funnel marketing, account-based marketing, and performance management. You will be responsible for defining growth goals, KPIs, and overseeing the marketing P&L. Success requires proven experience in user acquisition, brand growth, and leading B2B marketing campaigns within the institutional crypto space. The ideal candidate thrives in fast-paced startup environments and possesses strong data analysis and visualization skills.

Requirements

• 5+ years leading B2B marketing campaigns
• Deep institutional crypto marketing expertise
• Understanding of TradFi, market dynamics, and regulations
• Proven success in user acquisition and brand growth
• Skilled in campaign execution, social media, and analytics
• Startup-tested; thrives in fast-paced environments
• Proficient in Notion, Figma, Excel

Responsibilities

• Develop and execute integrated marketing strategies targeting Institutional and Enterprise accounts in collaboration with cross-functional teams and advisors
• Drive top-of-funnel brand awareness, mid-funnel consideration, and bottom-funnel acquisition to achieve measurable growth
• Implement partner, brand, and demand generation strategies to accelerate business outcomes
• Define growth goals, KPIs, and oversee the marketing P&L to ensure financial efficiency
• Skilled in positioning complex financial products with clear, compelling value
• Experienced in driving thought leadership with tailored content: video, social, blogs, articles, demos and industry related content
• Lead as a strategist and hands-on contributor, fostering collaboration with departmental leaders and stakeholders
• Create compelling narratives using data interpretation and visualization, leveraging innovative software tools
• Direct messaging strategy across channels, ensuring alignment with strategic objectives

Preferred Qualifications

SQL

Benefits

• Salary Range: $160,000 to $200,000
• Remote work