Eaton is hiring a
Head of Marketing in United States

Summary

The job involves developing and executing marketing strategies, including branding, demand generation, sales collateral, content creation, website design, press releases, social media, etc. The ideal candidate has 3+ years of work experience in early-stage and high-growth B2B startups but is more important to have an intrinsic desire and hunger to learn and grow in the realm of marketing.

Requirements

• 3+ years of work experience preferred at early-stage and high-growth B2B startups, but not required
• Interest in building a category-creating company in a nascent market with brand name incumbents
• Ability to distill the complex into the simple
• Ability and desire to work and communicate cross functionally across teams
• Bias towards action and creative problem solving
• Willingness to always lend a helping hand

Responsibilities

• Lead the development and execution of marketing strategy for the company
• Drive awareness through owned, earned, and paid marketing channels
• Collaborate cross-functionally to deliver cohesive high-quality materials to support customers and internal teams
• Run tests & experimentation to identify which channels drive core business objectives
• Test and refine the company's positioning, narrative, and tone of voice to ensure the brand is presented authentically and consistently across all marketing channels
• Set initial marketing priorities by analyzing existing operations and collaborating with leadership
• Execute initiatives swiftly
• Meet with leadership frequently to report on KPIs, discuss any new initiatives and collaborate in refining our efforts
• Continuously analyze and optimize our marketing operations with a focus on ROI

Benefits

• Remote first
• Prime office in San Francisco Financial District (Market St) when you’re in town
• Salary & Equity, compensation ranges from $120K-$200K, based on experience and interview performance
• Early employees receive significant and meaningful equity
• Comprehensive health/dental/vision insurance, including dependents; free OneMedical plan
• Unlimited PTO (15 days minimum*) + Federal Holidays