Head of Marketing Growth

Summary

Join Happy Money as the Head of Marketing Growth and lead customer acquisition initiatives, focusing on scaling loan originations. You will lead a team in executing and optimizing multi-channel marketing campaigns, leveraging data and analysis to maximize ROI. This role requires a data-driven approach, strong leadership skills, and collaboration with cross-functional teams. The ideal candidate has extensive experience in performance marketing, scaling credit products, and managing marketing teams. Success in this position involves driving profitable growth, optimizing channel performance, and staying current with marketing technologies. The role offers opportunities to evolve the brand and contribute to a mission-driven company.

Requirements

• 10+ years of experience in marketing and customer acquisition, overseeing significant budgets that tie directly to revenue targets and 5+ years of managing marketing teams
• Consumer Lending industry or complimentary category experience, with an understanding of how marketing channels and methods impact credit risk and align with the regulatory environment
• A track record of success in scaling credit or lending products and managing customer acquisition funnels
• You are well-versed and effective in specific channels (affiliate marketplaces, paid digital, lead generation, direct mail, email) and you deeply understand attribution models
• You are up-to-date on the latest in marketing technology, attribution and measurement, and the use of AI in marketing strategy
• Able to develop, communicate, and execute clear marketing strategies that align to company objectives and goals
• Willing to “act as an owner” and roll up your sleeves to get campaigns executed and analyzed
• Extremely data focused, bringing analytical rigor, a test and learn mindset, and curiosity to your leadership and the culture of the marketing team
• You have a track record of recruiting, nurturing, and retaining high performers, and you lead by example, bringing both a drive for high-performance, matched with high-empathy
• You are strategic and detail oriented, able to focus on the big picture across the organization, considering impacts outside your team, while understanding into details on specific initiatives

Responsibilities

• Lead and execute our customer acquisition strategy with a focus on driving scalable and profitable growth for our personal loan business
• Develop and scale performance marketing strategy across multi-channel (direct mail, email, affiliate, digital, content) initiatives in support of customer acquisition
• Show up as a servant leader - hire, develop, and mentor a team of high-performing growth & performance marketers
• Drive go-to-market and product marketing through strong value articulation, and product positioning and messaging
• Foster an environment of continuous “test and learn” to optimize channel performance (ROI) and seek efficient costs of acquisition (CAC)
• Deeply understand the competitive landscape and trends, and represent the voice of the customer to identify and drive improvements in the overall customer experience and proactively identify opportunities for growth
• Drive and improve Happy Money’s brand, marketing performance, and position in the competitive landscape
• Stay current with the latest marketing technologies and tools, and enhance strategy and execution by harnessing technologies like AI for personalization, testing and optimization, and automation
• Work cross-functionally as a respected, trusted thought leader and partner: Strategy - to provide quarterly goals in alignment with our long term plan Risk & Analytics - to ensure we are attracting the right customers and margins Finance - to develop and manage forecasts and budgets to drive efficient growth and profitability Data Intelligence - to develop robust reporting that helps drive actionable insights, build out more robust attribution models (e.g., multi-touch) and measurement frameworks Technology - to collaborate on experiments, enhance the customer experience, launching new features and new product GTM

Preferred Qualifications

• Knowledge of designing and building CRM platform
• Experience in building and growing a mission-driven brand

Benefits

• Generous medical, dental, and vision insurance options
• Annual bonus based on individual and company performance
• Long-term incentive based on company growth
• 401k Plan with a matching contribution
• Flexible PTO
• Monthly Health and Wellness Days
• 12 Weeks Paid Parental Leave
• Company-paid short & long term disability and life insurance
• Monthly tech stipend to help cover expenses for remote work