Head of Marketing

Summary

Join Career Renew's exceptional team as the Head of Marketing - Crypto, a fully remote role based in the EU or US (EST time). Lead the global marketing strategy, driving brand growth and executing innovative B2B campaigns within the blockchain and finance sectors. You will define the brand, generate leads, analyze data, and create compelling content. This role requires strategic thinking, creativity, and a hands-on approach. The ideal candidate possesses extensive marketing experience, particularly in finance or blockchain, and a proven track record of success. Career Renew offers a competitive salary, equity, and remote work flexibility.

Requirements

• Over 8 years of marketing experience, including 2+ years in leadership roles
• Proven track record of driving brand awareness and lead generation, ideally in finance, fintech or blockchain finance
• Experience with B2B marketing campaigns to increase brand awareness and generate demand from blockchain ecosystems and financial institutions
• Deep understanding of digital marketing, B2B distribution channels, and analytics
• Noteworthy educational backgrounds (excluding executive certs from a year ago)

Responsibilities

• Work with the executive team to define and implement the marketing strategy
• Plan and manage B2B marketing campaigns to increase brand awareness and generate demand from blockchain ecosystems and financial institutions
• Build and nurture strong relationships with industry stakeholders, media, and partners
• Create and share a brand story that connects with target audiences
• Lead content marketing efforts, including blog posts, case studies, white papers, videos, tutorials, technical documentation, social media, and press releases
• Write high-quality content every week
• Plan and launch new products, ensuring coordination across teams
• Align messaging and positioning with product and sales teams
• Manage digital marketing strategies like SEO, SEM, website updates, newsletters, and email campaigns
• Set up Google Analytics, Google Tag Manager, and run keyword ad campaigns
• Build and optimize lead generation funnels to improve conversions
• Use technology, including AI, to create internal tools and automations
• Track and analyze campaign performance, sharing insights with the executive team
• Transfer data from Salesforce to a new CRM and improve lead data quality
• Refine marketing processes, methods, playbooks, and sales pitches
• Represent the company at trade shows, conferences, and industry events
• Stay updated on market trends, competitors, and customer needs to adjust strategies
• Strategize which events to attend, sponsor, or speak at, and organize side-events
• Manage the marketing budget to ensure cost-efficient strategies
• Stay informed on blockchain, fintech, and marketing best practices

Benefits

• Salary: $140,000-200,000 per year (full-time work contract + commissions)
• Equity: 300-600 stock options (i.e., 0.1-0.2%) vested over 4 years
• Location: EU or US (fully remote with optional access to office)
• Equipment: MacBook Pro and other work essentials