Head of Marketing

Summary

Join Career Renew in recruiting for a Head of Marketing - Crypto for one of our clients! This role requires a deep understanding of the blockchain ecosystem and proven marketing leadership to drive brand growth. Based in the Europe to Australia time zones, you will develop and execute the overall marketing strategy, lead go-to-market initiatives, and shape the protocol's brand identity. You will also build and manage a high-performing marketing team, collaborate with other teams, and define key marketing metrics. The ideal candidate has 7+ years of marketing experience, including 3+ years in a leadership role within blockchain or technology, and experience leading marketing for a well-known crypto brand.

Requirements

• 7+ years of experience in marketing, with at least 3 years in a leadership role within the blockchain or technology sector
• Has lead marketing for a well known crypto brand
• Experience on both developer and consumer-focused products

Responsibilities

• Develop and execute our overall marketing strategy, leading go-to-market for new partnerships, products, and ecosystem developments
• Shape and elevate our Protocol's brand identity within the blockchain industry
• Lead strategic positioning and create compelling content and narratives around chain abstraction and placing us as the thought leader
• Design strategies to grow and engage developer and user communities including both digital and real-world activations
• Position leadership and team members for visibility via conferences, podcasts, and media opportunities
• Cultivate relationships with KOLs, Media houses, and other stakeholders both globally and in specific regions to build our presence
• Build and manage a high-performing marketing team to drive results
• Collaborate with product, engineering, and business development teams for cohesive messaging
• Define, monitor, and report key marketing metrics to measure impact and guide decision-making

Preferred Qualifications

• No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously
• We are a team of builders- we’re always shipping
• Good vibes - we are all team players that only want the best for each other and the company

Benefits

Remote Friendly - Enjoy the flexibility of remote work