Head of Marketing

Summary

Join Wati, a rapidly growing customer engagement SaaS company, as their Head of Marketing. You will lead and scale the global marketing function, directly impacting revenue. Develop and execute a full-funnel B2B marketing strategy, driving high-quality pipeline growth and establishing Wati.io as a market leader. This role demands a growth-minded leader with expertise in demand generation, brand positioning, and sales enablement. You will collaborate closely with sales, product, and revenue teams. The position offers the opportunity to shape marketing strategy, work with a talented team, and significantly impact business growth. Wati is a remote-first company valuing adaptability and inclusivity.

Requirements

• 8+ years of experience in B2B marketing, with at least 3+ years in a leadership role
• Proven track record of owning and driving marketing-sourced revenue growth in a SaaS, CPaaS, or B2B tech company
• Deep understanding of B2B demand generation, performance marketing, and full-funnel growth strategies
• Strong expertise in marketing automation (HubSpot) and CRM tools (Salesforce, Pipedrive, or similar)
• Experience working closely with sales and revenue teams to optimize lead generation and conversion
• Data-driven mindset with the ability to analyze metrics, forecast trends, and drive ROI-focused marketing
• Strong leadership, team-building, and cross-functional collaboration skills
• Ability to scale marketing operations across multiple geographies in a fast-growing company

Responsibilities

• Own and execute a high-impact demand generation strategy to drive a consistent pipeline of sales-qualified leads (SQLs)
• Lead multi-channel acquisition efforts (paid media, content, SEO, email, events, partnerships) to scale growth across key markets
• Optimize lead nurturing and conversion strategies to increase customer acquisition efficiency
• Implement account-based marketing (ABM) strategies to accelerate sales cycles for mid-market and enterprise customers
• Define and communicate Wati’s unique value proposition in the CPaaS and business messaging space
• Establish Wati as the go-to brand for WhatsApp-driven business solutions through thought leadership, PR, and strategic partnerships
• Oversee content strategy to drive inbound leads, market education, and brand authority
• Work closely with sales leadership to ensure marketing efforts align with pipeline targets and revenue goals
• Develop sales enablement materials (case studies, decks, battle cards, industry reports) to support the sales team in closing deals faster
• Optimize marketing-to-sales handoff processes, ensuring a seamless transition from MQL to SQL to closed deal
• Map and optimize the B2B customer journey to maximize engagement, conversion rates, and retention
• Develop lifecycle marketing strategies to increase customer lifetime value (LTV) and reduce churn
• Leverage data and automation to drive personalized marketing at scale
• Own and analyze key marketing performance metrics (CAC, LTV, SQL conversion rates, marketing-sourced revenue)
• Use A/B testing, analytics, and attribution modeling to continuously improve marketing performance
• Implement marketing automation, CRM, and reporting tools to measure ROI effectively
• Build, lead, and mentor a high-performing global marketing team
• Foster a growth-oriented, data-driven, and sales-focused marketing culture
• Stay ahead of industry trends and continuously innovate in marketing strategies and execution

Benefits

• Opportunity to shape our marketing strategy
• Work with a talented team
• Make a significant impact on our business growth
• Remote-first company