Lead Demand Marketing Manager

Summary

Join Daxko as a Lead Demand Marketing Manager and drive strategic, multi-channel demand generation initiatives to fuel pipeline growth and revenue. You will lead and inspire a cross-functional team, developing and executing integrated campaigns. Responsibilities include campaign execution, market research, data analysis, budget management, and stakeholder communication. This role requires 7+ years of B2B demand generation experience, proven campaign development skills, and expertise in marketing automation tools. The ideal candidate is a strategic thinker, collaborative leader, and data-driven marketer. Daxko offers a competitive salary, comprehensive benefits, performance-based incentives, and growth opportunities. The position is remote.

Requirements

• 7+ years of experience in B2B demand generation marketing, with a focus on leadership and cross-functional collaboration
• Proven ability to develop and execute integrated multi-channel campaigns (email, paid media, SEO, webinars, content marketing, etc.)
• Strong understanding of marketing automation tools, CRM systems, and lead nurturing strategies
• Experience interpreting and leveraging marketing performance data to optimize campaign effectiveness
• Excellent project management skills, including budget and resource allocation

Responsibilities

• Guide and inspire a cross-functional team of marketers and BDRs, fostering collaboration and accountability to execute a unified GTM plan
• Partner with Product Marketing, Marketing Operations, PR, Content, and Customer Marketing to develop and execute demand generation strategies
• Serve as the subject matter expert for campaign execution, including campaign briefs, ad strategy, content strategy, nurture strategy, and BDR playbooks
• Act as a key liaison between marketing leadership and executive stakeholders, ensuring demand generation initiatives align with company objectives
• Use data-driven insights to track campaign performance, optimize future initiatives, and report progress to stakeholders
• Conduct in-depth market research to refine buyer personas and messaging, ensuring campaigns effectively engage target audiences
• Stay ahead of marketing technology trends, leveraging new tools and strategies to enhance campaign effectiveness
• Oversee budget allocation and resource management for marketing initiatives, ensuring optimal ROI
• Travel up to 10% as needed for team collaboration and events

Preferred Qualifications

• Master’s degree in Marketing, Business, or a related field
• Experience in fitness industry marketing (a plus)
• Familiarity with ABM (Account-Based Marketing) strategies and best practices

Benefits

• Flexible paid time off
• Affordable health, dental, and vision insurance options
• Monthly fitness reimbursement
• 401(k) matching
• New-Parent Paid Leave
• Casual work environments
• Remote work
• Performance-based incentives
• Opportunities for growth