Lead Marketing Operations Manager

Summary

Join our dynamic team as a Lead Marketing Operations Manager at Classy, a GoFundMe affiliate. You will play a pivotal strategic role in shaping and optimizing our marketing technology and data management systems, driving innovation in marketing automation, and enhancing operational efficiency. This role requires 8+ years of experience in marketing operations and deep expertise in top-of-funnel strategies. You will guide the development of the marketing technology stack, audit and enhance marketing data strategy, and optimize campaign processes. You'll also create and maintain dashboards and reports, and work collaboratively with various teams. Classy offers competitive pay, rich healthcare benefits, a hybrid workplace, and various other perks.

Requirements

• Have 8+ years of experience in marketing operations
• Possess deep expertise in top-of-funnel strategies and processes that fuel conversion and meaningful pipeline growth
• Understand how IT, sales, finance, marketing, and sales development interweave with each other from a planning perspective
• Can prove your ability to translate data into meaningful insights that drive business outcomes
• Self-motivated, detail-oriented, and capable of managing multiple projects independently
• Possess proficiency and familiarity with the following systems: Salesforce administration, reporting & dashboarding, Marketo marketing automation, Salesloft sales engagement administration, 6sense/Slintel administration, Qualified administration, Sendoso administration, Jira, Asana project management experience

Responsibilities

• Guide the development of the marketing technology stack, ensuring seamless integration, operation, and optimization of software such as Salesforce, Marketo, 6sense, and Sendoso
• Audit and enhance marketing’s data strategy to manage lead lists, data enrichment, and form handling across all channels. Ensure data integrity and accessibility across marketing functions
• Work with Marketing Intelligence to create and maintain dashboards and reports to monitor key marketing metrics, providing insights and recommendations to improve performance
• Experience tracking and reporting on Account Journeys in relation to activities (marketing + sales) – creating repeatable processes
• Optimize the campaign response-to-MQR process, collaborating with SDR, sales, and marketing teams to enhance lead management, routing, scoring, and nurturing
• Direct A/B testing efforts to identify and implement best practices, driving continuous improvement in marketing tactics and strategies across teams and geographies
• Work in tandem with an Email Marketing Manager to optimize Marketo and Salesforce integration including segmentation, duplicate records, etc
• Establish and maintain scalable processes to ensure best practices in campaign and lead management for inbound and outbound marketing
• Create and maintain demand gen and ABX reports and dashboards for funnel performance and marketing-sourced opportunity and pipeline creation by segment, campaign, and channel
• Understand how to translate business process and policies into meaningful documentation
• Manage the hygiene and quality of marketing data

Preferred Qualifications

Have defined and deployed privacy and consent management procedures to maintain compliance with regulations like GDPR and CCPA

Benefits

• Market competitive pay
• Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee-only plans and 85% for employee + dependent plans) and employer HSA contributions
• 401(k) retirement plan with company matching
• Hybrid workplace with fully remote flexibility for many roles
• Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses
• A variety of mental and wellness programs to support employees
• Generous paid parental leave and family planning stipend
• Company provided life and disability coverages
• Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday
• Learning & development and recognition programs
• ���Gives Back” Program where employees can nominate a fundraiser every week for a donation from the company
• Employee resource groups