Lead Global Demand Campaign Manager

Summary

Join Thoughtworks as a Demand Campaign Manager and play a pivotal role in generating outbound demand and leads for our services. You will plan, execute, and optimize integrated marketing campaigns, collaborating with cross-functional teams. This data-driven role requires a strategic mindset and strong communication skills. Success hinges on exceeding campaign goals and driving measurable ROI. Thoughtworks offers a supportive culture with numerous development programs to foster career growth. The position is #LI-Remote.

Requirements

• 10+ years of experience in developing campaign strategies and executing successful integrated marketing campaigns, with 5+ years in a B2B tech organization
• Strong understanding of marketing principles, channels, and best practices
• Proven track record of exceeding campaign goals and driving measurable ROI
• Excellent communication, presentation, and collaboration skills. Experience in collaborating with cross-functional teams to develop comprehensive campaign strategies aligned with business objectives
• Data-driven approach and proficiency in deriving meaningful business insights from analytics
• Ability to manage multiple priorities, work independently, and thrive in a fast-paced environment

Responsibilities

• Collaborate with cross-functional teams to develop comprehensive campaign strategies aligned with business objectives and target audience segments
• Leverage & identify key messaging, value propositions, and content to resonate with target audiences at different stages of the buyer's journey
• Leverage market insights, customer personas, and competitive intelligence to inform campaign strategies
• Coordinate end-to-end campaign execution, including campaign asset creation, landing page development, email marketing, social media, and more
• Manage campaign timelines, budgets, and resources to ensure timely and successful campaign launches
• Collaborate with creative teams, content creators, and designers to develop compelling campaign assets that align with brand guidelines
• Employ demand generation and ABM tactics to capture and nurture leads through the funnel
• Continuously monitor campaign performance and make data-driven optimizations to improve lead quality and conversion rates
• Work closely with the field team to ensure smooth handoff of campaigns and alignment on campaign goals
• Define and track key performance indicators (KPIs) for campaigns
• Prepare regular reports on campaign performance, showcasing insights and recommendations for continuous improvement
• Collaborate with content, design, and digital advisors for the creation of campaigns
• Collaborate with the portfolio marketing team on integrating the services/solution strategies into cohesive, integrated programs
• Collaborate with Field marketing to adapt campaigns for regional relevance, and contribute to lead management optimization for enhanced regional marketing impact

Benefits

• Learning & Development: interactive tools, numerous development programs and teammates who want to help you grow
• #LI-Remote