Lead Marketing Manager

Summary

Join Vable, a profitable SaaS company, as their Lead Marketing Manager! This fully remote, permanent position based in the UK requires 5+ years of B2B marketing experience, including at least 2 years in legal tech. You will lead and execute the integrated marketing strategy, focusing on demand generation and campaign execution. Manage a high-performing marketing team, overseeing product marketing, branding, and communications. The ideal candidate is commercially focused, a strong team leader, and possesses meticulous attention to detail. Vable offers a collaborative culture, continuous learning opportunities, comprehensive healthcare, and a generous paid leave policy.

Requirements

• Minimum of 5+ years of B2B marketing experience, with at least 2 years in the legal tech sector
• Proven and demonstrable track record in lead generation and marketing automation (Hubspot a plus)
• Strong experience in campaign planning, execution and measurement
• Excellent understanding of product marketing
• Excellent understanding of the SaaS business model
• Excellent understanding of content marketing
• Demonstrated ability to work with Sales Teams
• Experience in setting and tracking metrics, particularly revenue-generation targets
• Excellent communication and interpersonal skills and can clearly and concisely communicate to various stakeholders
• The right to live and work within the UK, coupled with demonstrable experience working within a fully remote setting

Responsibilities

• Manage and mentor a marketing team across demand generation, product marketing, brand and communications
• Define team structure and roles to support Vable’s business objectives
• Set clear goals and KPIs for the department and team members
• Foster a culture of creative problem-solving and data-driven improvement
• Manage team budgets and allocate resources accordingly
• Develop and execute lead generation strategies across multiple channels and in conjunction with the sales team (develop a true commercial engine)
• Own the implementation and optimisation of marketing automation activity in Hubspot
• Design, implement and manage lead scoring systems, lead nurture programs, lead management and handover processes
• Work closely with the Sales team to ensure that Sales and Marketing activities are seamless and support revenue generation goals
• Plan, execute and measure integrated marketing campaigns across online and offline channels
• Develop audience /ICP-segmented campaigns and marketing approaches
• Own and report on campaign ROI
• Work with Vable’s Senior Leadership Team to create compelling company and product messaging and positioning
• Develop thought leadership and other communication materials to feed campaign strategy
• Develop product marketing (sales enablement) materials including case studies, white papers, technical product sheets, etc
• Maintain brand consistency across all marketing materials and channels

Preferred Qualifications

• Bachelor’s degree in Marketing, Business or a related field
• Understanding of the legal sector and its unique challenges
• Experience in a SaaS environment
• Worked in a similar size, scale up company

Benefits

• A yearly budget of £250 is made available to each Vable employee for continuous learning and development
• We provide comprehensive healthcare cover following probation
• You receive a MacBook, monitor and other required technical equipment when you join
• 33 days of paid leave a year inclusive of statutory holidays, based on where you live
• Access to an Employee Assistance Programme through Oliva