Senior Manager, Web Marketing

Summary

Join Domino's Marketing team and champion a customer-first web experience, optimizing user journeys and enhancing web performance. You will redesign high-impact pages, increase conversion rates, and streamline content indexing. Establish web governance best practices and implement advanced SEO strategies. This role requires technical proficiency in tools like HubSpot, Marketo, and Salesforce, along with front-end web knowledge and strong project management skills. A startup mindset and strong leadership skills are also essential. Domino offers a competitive salary, equity, bonuses, 401k, and comprehensive health benefits.

Requirements

• Possess technical proficiency with experience in relevant tools like HubSpot, Marketo, Salesforce, Google Analytics, Mutiny, Sanity, Vercel, and Google Tag Manager
• Have front-end web knowledge, including HTML5, JavaScript, React.js, and CSS
• Demonstrate strong project management skills with experience using Jira to streamline workflows and track progress
• Have SEO knowledge, either owning SEO strategy or closely partnering with teams to implement technical and content optimizations
• Possess a startup mindset with a background in fast-paced environments, ideally focused on enterprise audiences
• Have proven experience managing contractors and agencies, ensuring projects stay on track, within budget, and aligned with business priorities
• Possess strong leadership skills, able to drive strategic initiatives and collaborate with multiple stakeholders across the organization
• Be detail-oriented with a bias for action, ensuring follow-through, consistency, and urgency in execution
• Make data-driven decisions, using insights to prioritize high-impact initiatives that drive measurable results
• Have excellent communication skills, both written and verbal, with the ability to convey complex ideas clearly

Responsibilities

• Champion a customer-first web experience, designing with user needs in mind and showcasing customer success stories in an engaging, inspirational way
• Optimize user journeys for key personas, using data-driven insights to tailor content, refine entry points, and improve internal linking strategies
• Enhance web performance, focusing on mobile site speed to boost SEO, increase conversions, and improve visitor experience
• Redesign high-impact pages to strengthen brand perception and performance
• Increase conversion rates through form optimization tactics like progressive profiling, auto-completion, and A/B testing
• Streamline content indexing, implementing a crawl budget optimization plan that prioritizes high-value content and improves search visibility
• Establish web governance best practices, creating scalable processes to ensure consistency and efficiency across stakeholders
• Implement advanced SEO strategies, leveraging structured data and other technical optimizations to align with evolving search trends

Benefits

• Equity
• Company bonus or sales commissions/bonuses
• 401(k) plan
• Medical, dental, and vision benefits
• Wellness stipends