Lifecycle Marketer

Summary

Join Finch, a profitable mental health company, as a part-time lifecycle marketer (20-30 hours/week)! You will be a self-sufficient team of one, building and executing email marketing strategies and campaigns. Your responsibilities include developing campaign strategies aligned with marketing objectives, segmenting audiences, designing and coding emails, implementing automated workflows, managing email lists, optimizing deliverability, and analyzing campaign performance. You will collaborate with designers and writers to bring your ideas to life. This role requires experience using Iterable and a detail-oriented, data-driven approach.

Requirements

• Experience using Iterable
• Be comfortable flexing between strategy and execution, and able to do the tactical work yourself to bring campaigns to life
• Experience briefing and collaborating with in-house designers and writers to bring ideas to life
• Be detail-oriented and data-obsessed

Responsibilities

• Plan and develop email campaigns that align with broader marketing objectives (e.g., user retention, engagement, conversion)
• Define and segment audiences to tailor messaging for different customer groups, behaviors, and lifecycle stages
• Develop campaigns end-to-end, including email design, email development/coding, and copy
• Design and implement automated email workflows (e.g., welcome series, abandoned cart reminders, and post-purchase follow-ups) to nurture leads and customers
• Ensure a healthy, engaged email list through regular cleaning and segmentation practices to avoid sending to inactive or invalid addresses
• Implement practices to maximize deliverability and avoid spam filters, such as authenticating the domain, maintaining good IP reputation, and avoiding spammy language
• Track key email metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to evaluate campaign effectiveness
• Use insights from analytics to continuously refine and optimize email strategies, making adjustments to improve engagement and ROI