Lifecycle Marketer

Summary

Join Kiddom, a leading educational platform, as a Life Cycle Marketer to architect, execute, and optimize marketing strategies that cater to the unique decision-making processes within the K–12 education sector. You will design and implement customer lifecycle journeys, build data-informed campaigns, and collaborate with cross-functional teams to ensure aligned messaging. This role demands strong analytical skills, proficiency in HubSpot and Salesforce, and a deep understanding of lead nurturing and segmentation strategies. Your work will directly impact Kiddom's mission to empower educators and learners. The ideal candidate will have 3–5 years of experience in customer lifecycle or email marketing, preferably in B2B SaaS or edtech. This position offers a competitive salary, meaningful equity, and comprehensive benefits.

Requirements

• 3–5 years of experience in customer lifecycle, growth, or email marketing, ideally in the B2B SaaS or edtech space
• Demonstrated success in planning and executing multichannel lifecycle campaigns (email, in-app, etc.)
• Deep understanding of lead nurturing, behavior-based automation, and segmentation strategies
• Familiarity with marketing to K–12 educators in specific segments, ranging from admin level roles to teachers
• Experience partnering with cross-functional teams to align lifecycle efforts with GTM strategies
• Strong analytical skills with the ability to turn data into actionable insights and optimization opportunities
• Proficiency in HubSpot and Salesforce

Responsibilities

• Design and own the customer lifecycle journey implementation and strategy across key educator personas (teachers, admins, curriculum leaders), mapping communications from onboarding to renewal — with segmentation by subject area and stage in the decision cycle
• Build and optimize data-informed lifecycle campaigns (email drips, onboarding flows, re-engagement nudges) triggered by product usage signals, teacher behavior, and customer touchpoints — with a focus on activation, retention, and upsell
• Test and continuously improve — use data points to recommend changes in strategy, messaging, frequency, or approach
• Collaborate with Content, Customer Success, Sales, and Product teams to ensure messaging aligns with product updates, school/district curriculum timelines, and strategic initiatives like RFPs and adoptions
• Analyze performance metrics to optimize communications, improve response rates, and deepen the educator experience

Benefits

• Competitive salary
• Meaningful equity
• Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
• One Medical membership (in participating locations)
• Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year
• 10 paid sick days per year (pro rated depending on start date)
• Paid holidays
• Paid bereavement leave
• Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State
• Commuter and FSA plans