Lifecycle Marketer

Summary

Join Mercury, a financial technology company, as a Lifecycle Marketing Manager and contribute to the evolution of email marketing. As part of the Growth Marketing team, you will strategize and optimize the early lifecycle of Mercury users, focusing on conversion, onboarding, and activation. Collaborate with various teams to identify and address friction points in the user journey. You will own and iterate on early lifecycle journeys, manage QA, set logic, and analyze performance to improve conversion. Leverage data to inform messaging strategy and audience segmentation, and work with copywriters and designers to create high-quality communications. Bring a test-and-learn mindset to propose experiments and iterate based on results.

Requirements

• 5+ years of experience in lifecycle or email marketing
• Hands-on proficiency with email as a channel, and in enterprise-level marketing automation tools (bonus points for experience with Customer.io)
• Experience using tools like Looker, Hex, Metabase, or similar to analyze marketing experiments

Responsibilities

• Execute and optimize top-of-funnel lifecycle programs that drive signups, application completions, and product activation
• Partner with growth, product, and onboarding teams to identify friction points in the early user journey and build messaging strategies that address them
• Own and iterate on early lifecycle journeys — writing briefs, managing QA, setting logic, and analyzing performance to improve conversion
• Use data to inform messaging strategy and audience segmentation, working closely with data science to define and track KPIs tied to signup and activation
• Collaborate with copywriters, designers, and product marketers to build high-quality, user-focused communications that guide users toward value
• Bring a test-and-learn mindset to the role — propose experiments, launch A/B tests, and iterate based on results

Preferred Qualifications

B2B or B2C SaaS and/or FinTech experience is a strong plus

Benefits

• Base salary
• Equity (stock options)