Lifecycle Marketer

Summary

Join Stripe's Link Consumer Marketing team as their first Consumer Lifecycle Marketing Manager and own the end-to-end consumer journey for Link. You will develop lifecycle campaigns across multiple channels to educate consumers and turn them into repeat users. Key responsibilities include building and optimizing the marketing lifecycle, overseeing platform optimizations for personalized communication, analyzing consumer behavior to develop effective campaigns, collaborating with various teams, defining success metrics, implementing A/B testing, expanding lifecycle channels, and overseeing technical execution of campaign deployments. The ideal candidate will have 7+ years of experience working for a technology company, 4+ years in a consumer lifecycle marketing role, proficiency in marketing automation tools (especially Braze), experience with A/B testing, and an understanding of user research methodologies.

Requirements

• 7+ years working for a technology company
• 4+ years in a consumer lifecycle marketing role
• Proficient in marketing automation tools (esp. Braze)
• Experience with A/B testing and experimentation
• Understanding of user research methodologies to help inform research needs and shape marketing initiatives

Responsibilities

• Build, write content for, and optimize the marketing lifecycle for Link consumers, eventually scaling globally to improve engagement and retention
• Oversee the optimizations of our consumer engagement platform to personalize communication and interaction with users
• Analyze consumer behavior and leverage those insights to develop lifecycle campaigns that increase product usage and reduce churn
• Collaborate closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research teams to ensure alignment of marketing initiatives with strategic business goals
• Define metrics to measure, analyze, and report on the success and impact of lifecycle marketing efforts
• Implement A/B testing and experimentation strategy to continuously improve campaign performance
• Expand lifecycle channels beyond email and into channels such as push notifications, SMS, in-app messaging, and other direct engagement formats to reach a broader audience
• Oversee the technical execution of campaign deployments while acting as a thought leader in the adoption of new marketing technologies, platforms, and channels