Lifecycle Marketing Manager

Summary

Join Feeld, a remote-first company revolutionizing dating and sexuality, as their Lifecycle Marketing Manager. You will design and implement user engagement programs across the entire user lifecycle, from onboarding to retention. This role requires collaborating with various teams (Product, Marketing, Customer Success) to build, test, and scale marketing campaigns. You will leverage data and user research to personalize campaigns and optimize user experience. Success in this role demands a deep understanding of user needs and a data-driven approach to problem-solving. Feeld offers a flexible, remote work environment with generous benefits.

Requirements

• You have 4-6 years of experience doing lifecycle work across the user journey
• You have direct hands-on experience with marketing automation technology, preferably Braze
• You understand and have experience leveraging multiple lifecycle channels (e.g. In-app, Push notifications, Email) to create a holistic experience with appropriate touch-points at each journey stage
• You enjoy working in scrappy, fast-paced working environment. You pride yourself on trying things quickly, learning and iterating, and then either pivoting or scaling
• You’re excited to own challenging projects that produce user delight as well as business impact backed up by incrementality
• A knack for art and science — you’re just as comfortable making messaging and design suggestions as you are analyzing a spreadsheet and quantifying results
• You’re insatiably curious: you're fascinated by how people behave and have a scientific mindset about how to make even small changes in decision-making
• You have a data-driven, product mindset: you’re tackle complex problems with systems thinking, you love automating manual processes, and can communicate your ideas with structured thinking

Responsibilities

• Deeply understand our Members: You’ll need to be in constant learning mode, developing a strong understanding of our users and their needs through curiosity and empathy
• Helping our Members across their journey: You’ll be responsible for creating delightful user experiences and driving business growth by improving user activation, conversion, and retention
• Collaborate across the business: You will work closely with Product, Engineering, Design, and Marketing teams to optimize email and in-app touch points to drive incremental impact and learnings
• Build and launch personalized campaigns: One size fits all does not work for Feeld’s diverse Members. You’ll be tasked with understanding top user segments and use cases, delivering focused messaging to the right user at the right time
• Develop and own your roadmap: Identify areas of opportunity within the customer journey and create an experimentation plan to improve key conversion metrics. Run high velocity, high impact campaigns to optimize for learnings

Preferred Qualifications

• You have worked on a Growth team before
• You have worked at a mobile-app first company or a company with a heavy mobile component

Benefits

• Flexible working hours
• Unlimited paid time off
• A fully remote working situation
• GBP £3k equipment and home office budget
• Learning & development budget
• On demand therapy sessions and mental health support via Spill
• In-person meet ups
• A compensation system that is transparent, honest, and equitable
• A Baseline Freedom Salary of £60,000 GBP per year