Lifecycle marketing manager

Summary

Join Persona as a Lifecycle Marketing Manager and contribute to the company's growth by improving the buyer's journey. Collaborate with cross-functional teams to create and optimize nurture campaigns, personalize messaging, and analyze campaign performance. Leverage marketing automation platforms to educate and convert buyers. The ideal candidate possesses 3+ years of experience in B2B SaaS email or lifecycle marketing, a data-driven mindset, and excellent communication skills. You will be responsible for A/B testing, campaign execution, and data analysis to achieve customer acquisition and growth goals. This role requires proficiency in marketing automation systems and CRMs.

Requirements

• 3+ years in email marketing or lifecycle marketing within B2B enterprise SaaS
• Experimental and growth mindset. You look at data and find opportunities for improvements, and that excites you
• A can-do attitude. You are curious, comfortable with ambiguity, and ready to give and receive both constructive and positive feedback
• Experience with business automation systems — proficiency in marketing automation systems (Marketo, Iterable, Hubspot) and experience with CRMs like Salesforce (including comfort in creating and editing reports) are required
• Detail oriented. You know that every component of a campaign has a job and a downstream impact, so no detail is missed
• Proven ability in owning campaign programs from conception through execution (this includes planning, project management, and tactical execution)
• Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns and priorities simultaneously
• Outstanding proactive communication skills and ability to problem solve with minimal guidance in a fast-paced, deadline-oriented, data-driven, and team-focused environment
• Strong analytical background and thrives in making data-driven decisions
• Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)

Responsibilities

• Collaborate with product marketing, content marketing, and design to create, execute, and optimize nurture campaigns to move buyers to the next stage of the funnel
• Partner with product marketing and demand generation to optimize targeting and personalize messaging across campaigns
• Understand the buyer’s journey: map out drop-offs, gaps, and areas of improvements
• Ideate and execute quarter-long A/B testing plans, both large and small, to continuously improve the buyer’s journey through education, conversion, and activation. You’ll also get the chance to think beyond email, to the other parts of the buyer’s journey such as the landing pages, digital and non-digital channels, and more
• Support crossfunctional partners with campaign operations, subject matter expert guidance, and execution
• Analyze and track data to maximize the weekly and monthly performance of email campaigns to achieve customer acquisition, conversion, and growth goals
• Proof and QA campaigns and assets to ensure error-free execution and ideal user experience

Preferred Qualifications

Copywriting skills, knowledge of HTML/CSS

Benefits

• Medical, dental, and vision
• 3% 401(k) contribution
• Unlimited PTO
• Quarterly mental health days
• Family planning benefits
• Professional development stipends
• Wellness benefits
• Unlimited paid time off