Manager, Digital Marketing and Demand Generation

Summary

Join RedSeal, a leader in network exposure analytics, as a Manager, Digital Marketing and Demand Generation. You will play a key role in shaping RedSeal's go-to-market strategy, driving demand, and increasing brand awareness. This position requires designing and executing multi-channel demand generation strategies, managing database marketing campaigns, and leading paid campaign strategies. You will leverage data-driven approaches to optimize campaign performance and collaborate with cross-functional teams. The ideal candidate possesses extensive B2B software demand generation experience, particularly in cybersecurity, along with strong analytical and communication skills.

Requirements

• 7+ years marketing experience in B2B software demand generation, cybersecurity a plus
• Experience working across teams and departments in a collaborative fashion to get things done
• Experience with SEO/SEM including best practices to drive traffic and generate high-quality leads
• Hands-on experience with marketing automation systems, such as HubSpot, Apollo.io, Rollworks, and LinkedIn, and navigating Salesforce to understand campaign performance and the status of leads throughout the funnel
• Experience identifying new opportunities and improved methods to maximize demand creation, pipeline contribution, and sales opportunity acceleration
• Experience interpreting data, creating insights and articulating applicable campaign optimization changes
• Bachelor’s degree in marketing, business, or related field

Responsibilities

• Design and execute multi-channel demand generation strategies to drive engagement and demand among key buyers and influencers (email, digital, paid media, webinars, events, etc.)
• Manage and optimize database marketing campaigns, including audience segmentation, nurturing, and growth programs
• Lead the strategy for paid campaigns, leveraging social media, industry channels, and display ads to maximize reach while optimizing digital channels
• Use a data-driven approach to measure, test, and optimize campaign performance, delivering executive-ready reports to guide future investments
• Support the development of strategic field marketing plans to build awareness and demand for a range of industry go-to-market efforts
• Work closely with creative and content teams to ensure campaigns align with target markets and personas
• Help enhance account-based marketing (ABM) efforts to accelerate sales opportunities within high-value client segments
• Own and manage HubSpot, ABM tools, Salesforce, and external vendors contributing to demand generation
• Prioritize and achieve in an environment that requires fresh thinking and new ideas. Make recommendations for process and results improvements

Preferred Qualifications

• Corporate or marketing agency experience
• Passion, energy, and the drive to solve problems—no challenge is too big
• Experience working with customer types and buyer audiences with long sales cycles
• Metrics-driven mindset with a focus on performance metrics (CPL, MQLs, ROI)
• Knowledge of emerging trends and a passion for research!
• Experience in data management, compliance, governance, quality, and measurement
• Strong general project management skills to help create alignment across groups; ability to juggle multiple priorities, organize, and execute
• Ability to represent the marketing department and its programs to internal and external stakeholders
• Excellent communication, collaboration and interpersonal skills to work with cross-functional marketing and business teams