Remote Manager, Digital Marketing

Summary

Join Taco Bell as a Senior Digital Brand Manager to lead the marketing strategy, planning, execution, and growth for both our third party and first party delivery channels.

Requirements

• Bachelor's Degree required in Marketing or Business or other related field
• 8+ years of marketing experience with 3-5 years’ experience in Digital Product, Digital Experience (including but not limited to Digitally enabled Delivery) and / or Brand Marketing
• Must have experience working with Delivery Partners such as UberEats, DoorDash, and other parties, etc
• Experience in multi-channel retail industry and / or franchised business a plus
• Strong strategic thinking and storytelling abilities to drive transformational change across the organization
• Working understanding of A/B Testing and development of dynamic creative to support a rapid testing agenda
• Experience working with cross functional teams to develop product ideas, test concepts, build profitable sales programs to support the products, and interpret sales analysis/data to leverage for future projects
• Strong influence and collaboration skills are a must to navigate a highly matrixed organization
• Demonstrated leadership, project management, and planning skills
• Self-motivated with a strong drive for results and intellectual curiosity

Responsibilities

• Drive Digital Sales Growth via Delivery Occasions
• Increase the growth and profitability of both the first and third-party delivery business
• Support increasing the growth and profitability of Taco Bell’s loyalty program
• Lead the team on the first and third party delivery strategy for promotions, innovation, products, and communications to increase sales, awareness and consideration of Taco Bell Delivery
• Oversee the co-marketing budgets for each aggregator and brief what is to be used for media, promotions, or branded partnership opportunities
• Lead the team on creation, budgeting, reporting, communications, implementation, and results of first party and third party aggregator delivery promotions
• Design, develop and deliver Taco Bell’s approach to the generation, testing, and validation of digital products that drive delivery adoption and support Taco Bell’s overarching marketing strategy
• Manage and develop the Senior Associate Manager tasked with 3P delivery by providing support, coaching, training, encouragement, and leadership

Benefits

• Hybrid work schedule
• Year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, carwash
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Tuition reimbursement and education benefits
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care