Remote Manager Marketing Operations

Summary

Nextech is seeking a Manager of Marketing Operations who will optimize and enhance their systems, data, and processes to enable marketing and sales teams to operate more effectively. The role involves ensuring accurate and properly segmented databases, cross-functional collaboration with sales operations, lead lifecycle management, lead scoring, reporting, and dashboard development.

Requirements

• 8 years of experience in marketing operations, in roles with increasing responsibility
• 3 - 5 years of HubSpot experience and expertise
• 3 - 5 years of Salesforce experience
• High proficiency in Salesforce, Hubspot and Excel
• Experience with other BI tools such as Tableau and Power BI preferred
• Exceptional organizational and cross-functional leadership skills
• Excellent written and verbal communication skills
• Deep analytical skills and demonstrated ability to think strategically about complex issues
• Proactive and an ardent team player with a positive attitude who adapts well to changing needs and priorities, ambiguity, experimentation, and iteration, and can pivot easily to achieve goals and deadlines

Responsibilities

• Ensure our marketing database is accurate and properly segmented, maintain data hygiene, and align with the overall go-to-market strategy
• Work cross-functionally with sales operations to maintain and optimize our lead lifecycle management process to increase qualified lead flow
• Create, track, and manage lead and activity workflow automation from Hubspot to Salesforce to ensure Demand generation meets its contributions to sales pipeline
• Ensure quality and integrity by creating, documenting, and measuring lead generation automation workflows, QA processes, and SLAs across the entire lead lifecycle process
• Build, execute, and enhance our lead scoring model to route and prioritize leads properly to trigger automated nurture campaigns as appropriate
• Provide insights into the productivity of marketing channels across campaigns, track marketing KPIs and report on campaign ROI
• Establish Marketing attribution tracking, Pre and Post sales FT, LT, MT attribution and reporting of all marketing and demand gen efforts
• Optimize marketing automation to ensure seamless data flow among our systems and platforms
• Develop and operate reporting dashboards to provide real-time insights into campaign performance
• Facilitate regular reporting and presentation content preparation
• Carry out additional responsibilities as assigned based on business needs

Benefits

• Employee Assistance Program with free counseling sessions available
• Flexible Time Off: take time off when you need it. without worrying about available hours
• 10 paid holidays + 1 floating holiday
• Generous annual bonus opportunity
• ICREATE. Employee Recognition Program
• Insurance : Choice of Medical, Dental, and Vision plans
• Wellness Program including discounts on medical premiums
• Health Savings Account
• Flexible Spending Account
• Volunteer Time Off
• 100% Company-Paid Parental leave
• 401(k) with Employer Match
• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
• Company-Sponsored 529 College Savings Plan
• Corporate Discounts on Retail, Travel, and Entertainment
• Pet Insurance options