Marketing Operations Manager

Summary

Join Forethought, a leading AI-native platform for enterprise customer support, as a Marketing Operations professional. Spearhead continuous improvement initiatives by designing workflows, establishing measurement models, and developing comprehensive reporting and analytics. Maximize use of our revenue technology stack, including HubSpot, Salesforce, and 6sense. Enhance sales operations processes for inbound lead flow and account-level insights. Advance our segmentation strategy through data acquisition and hygiene. Work collaboratively with cross-functional marketing teams on campaign execution. Manage daily administration of email campaigns and revenue funnel optimization. Understand our customer database and how to expand reach. Design conversion rate optimization experiments and support demand generation strategies. Support the marketing budget and demand planning process. This role requires 3-5 years of experience in a B2B SaaS environment and proficiency in various marketing technologies.

Requirements

• 3-5 years of hands-on experience in Marketing Operations, Marketing Analytics, Marketing Programs, or a related role within a B2B SaaS environment
• Proficient in HubSpot, Salesforce, Google Analytics, Webflow, and other B2B marketing technologies
• Proven ability to build and optimize marketing processes, such as lead scoring, enrichment, and routing. Comfortable driving outcomes through cross-functional project management
• Solid understanding of automation workflows, performance reporting, and lead lifecycle management
• Demonstrated expertise with Excel/Sheets (Vlookup, Pivot Tables, etc.) and the typical Google/MS suite

Responsibilities

• Spearhead continuous improvement initiatives by designing workflows, establishing measurement and attribution models, and developing comprehensive reporting and analytics around campaign performance, pipeline impact by channel, offer, and segment
• Maximize use of our revenue technology stack. Most notably Hubspot, Salesforce, and 6sense. But also Clari, Outreach, multiple data sources, Asana, Goldcast, Webflow and more
• Be comfortable crossing over into sales operations when needed to enhance processes for inbound lead flow, lead qualification, account-level insights, and revenue team SLAs
• Advance our segmentation strategy through data acquisition and hygiene to unlock greater precision targeting capabilities
• Work in alignment with Product Marketing, Customer Marketing, Events, Content, and Demand Generation teams and contract resources on campaign build and execution
• Manage the daily administration of email campaigns, revenue funnel development, and optimization
• Understand our customer and prospect database, how to expand reach across the TAM, and how to improve data on the account and contact levels
• Design conversion rate optimization experiments
• Support demand generation on SEO and digital marketing strategies across an omnichannel portfolio of programs
• Support the marketing budget and demand planning process