Marketing Operations Manager

Summary

Join DoseSpot, a PE-backed start-up and leader in electronic prescribing software, as their Marketing Operations Manager. You will be the engine behind the marketing team, ensuring flawless execution of campaigns and communications. Partner with the Growth and Product Marketing Managers to optimize processes and strategies. Leverage your expertise in Hubspot, Asana, WordPress, and other marketing technologies to streamline operations and deliver winning campaigns. Analyze data, track KPIs, and produce reports to demonstrate campaign success. Maintain email lists, organize content, and manage the company website. Conduct market research and contribute to the overall marketing strategy. This role requires strong analytical, communication, and collaboration skills, along with experience in marketing operations within a SaaS-based healthcare organization.

Requirements

• 3+ years of experience in marketing operations, digital marketing or project management within a SaaS-based healthcare (preferred) organization
• Experience with sales & marketing technologies including but not limited to Hubspot, Asana, WordPress, Salesforce, Zoom Sessions, ZoomInfo and Salesloft
• Advanced knowledge of Microsoft Office suite
• Ability to work independently and with a results-driven mindset to achieve set goals in a fast-paced environment
• Ability to prioritize effectively and manage multiple competing priorities
• Impeccable organizational and planning skills with excellent attention to detail
• An analytical mindset with strong attention to detail and data-driven decision making
• Experience with data analysis, optimization and reporting
• Excellent communication and collaboration skills with the ability to work cross-functionally
• Open to travel for team meetings and industry events
• Industry knowledge of healthcare and/or SaaS solutions is essential

Responsibilities

• Owns streamlining the campaign and go-to-market process with a data-driven focus on continuous improvement
• Works closely with marketing, sales, support and account management colleagues to ensure the successful execution of all prospect and current customer strategies
• The “go-to” for the marketing tech stack – translating team needs into automation and implementing an ROI focused reporting capabilities
• Analyzes and tracks marketing campaign and adoption & utilization data to detect trends and inform campaign strategies
• Understands marketing KPIs and can track our path to goal while monitoring the campaign’s return on investment
• Tracks marketing qualified leads from generation in Hubspot through conversion in Salesforce – producing reports to demonstrate the health of lead volume and opportunity pipeline
• With direction from the Growth & Product Marketing Managers, operationalizes and deploys DoseSpot and pVerify’s presence at events and via webinars
• Maintains email lists and lead scoring with appropriate market segmentation in Hubspot
• Organizes DoseSpot’s content library and ensures version control for all sales enablement and customer-facing marketing material
• Implements the data-driven feedback loop within the marketing organization and establish a regular reporting cadence
• Manages changes to the DoseSpot and pVerify’s WordPress website while tracking Google Analytics trends
• Conducts market research to understand healthcare industry trends and identify target audiences for marketing campaigns

Benefits

• Remote work environment with a flexible work schedule to encourage work-life balance
• Annual company offsite
• Generous leave package including flexible time off policy that encourages team members to take time off to relax and recharge; plus 13 paid holidays, paid sick leave, and paid parental leave
• Medical, dental, and vision insurance for you and your family, plus a company funded FSA & HSA (dependent on which medical plan you choose)
• 401(k) company match
• One-time workspace reimbursement to help you optimize your remote workspace