Marketing And Partner Operations Lead

Summary

Join Fundraise Up, a leading fundraising platform, as our Partnership & Marketing Operations Lead! In this remote North American role, you will own and optimize partner workflows across multiple platforms (PartnerStack, Salesforce, HubSpot, etc.), enhancing attribution models and streamlining lead flows. You'll be responsible for automating partner referrals, improving data syncs, and ensuring accurate tracking to drive revenue. This role requires strong technical skills and experience in marketing and partnership operations. The ideal candidate possesses expertise in attribution modeling, automation, and various marketing technologies. Competitive compensation, including a base salary of $115,000 and an OTE of $140,000, plus stock options and comprehensive benefits, are offered.

Requirements

• 5+ years in Partnership Operations, Marketing Operations, or Revenue Operations, with a strong focus on attribution modeling and automation
• Tech for Good SaaS experience, especially in the nonprofit or impact-driven space
• Expertise in Workato, including building automated workflows for PartnerStack, Salesforce, and HubSpot
• Proficiency in UTM tracking, multi-touch attribution modeling, and campaign performance tracking
• Hands-on experience with Chili Piper and Chili Piper Distro
• Experience managing Crossbeam, including account mapping, co-selling collaboration, and partner data sharing
• Strong ABM experience, including segmentation, target account tracking, and personalized outreach workflows
• HubSpot Admin Certification or extensive experience managing HubSpot configurations
• Clay enrichment experience, including clay data table building and automation workflows
• Experience with product-led growth (PLG) and partner-led growth models

Responsibilities

• Own and optimize PartnerStack, ensuring partner referrals, deal registrations, and payouts sync seamlessly with Salesforce and HubSpot
• Develop automated partner lead distribution and attribution workflows via Workato, ensuring accurate revenue tracking from sourced & influenced deals
• Manage and optimize HubSpot-to-Salesforce integrations, ensuring seamless data flow for lead routing, lifecycle tracking, and campaign attribution
• Implement and refine UTM tracking, ensuring accurate source attribution for inbound leads, partner referrals, and multi-channel campaigns
• Develop and scale multi-touch attribution models in Salesforce to accurately track marketing and partner-influenced revenue
• Automate marketing performance tracking, ensuring clear attribution of paid, organic, referral, and partner-generated leads
• Optimize campaign tracking frameworks, aligning with MQL, SQL, and pipeline acceleration strategies
• Enhance ABM workflows, ensuring target accounts receive personalized engagement across email, content, and paid media channels
• Own Chili Piper and Chili Piper Distro workflows, ensuring seamless inbound lead distribution and meeting scheduling across marketing and sales teams
• Optimize lead routing logic, ensuring high-intent partner and marketing leads are automatically assigned to the right reps based on territory, tiering, and sales cycles

Benefits

• 15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days
• 401(k) plan with company match
• FSA Spending Account
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D
• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family
• Paid parental leave (12/6 weeks)
• Remote working
• Stock options