Marketing Campaign Operations Lead

Summary

Join Headway's Marketing team as a Campaign Operations Lead and play a key role in optimizing marketing processes to acquire and convert therapists. You will support the marketing team in executing campaigns, managing the marketing tech stack, and creating efficient internal processes. This role involves monitoring campaign performance, optimizing lead journeys, and collaborating with other teams. Two positions are available: one focused on Campaign Operations and the other on Lead Journey. The ideal candidate has 3-5+ years of Marketing Operations experience, expertise in Marketo, Salesforce, and Iterable, and a strong analytical mindset. Headway offers competitive compensation and benefits, including equity, comprehensive health insurance, paid time off, parental leave, and professional development opportunities.

Requirements

• 3-5+ years of Marketing Operations experience, encompassing the creation of new marketing campaigns, user journey data pipelines, and maintenance of various marketing technologies
• Subject matter expert for operational excellence, expertise in Marketo, Salesforce, and Iterable
• Detail-oriented and enjoy managing complex end-to-end processes
• Extremely comfortable with a broad marketing tech stack
• Enjoy building new, operationally efficient processes from scratch
• Thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• Motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare
• Like to dig into data for storytelling, justifying investment and prioritization of initiatives

Responsibilities

• Support the marketing team in the technical steps to bring campaigns to life
• Execute the marketing operations roadmap, driving measurable business outcomes
• Support the marketing tech stack (Marketo, Builder.io, Unbounce, Iterable, Tag Manager, etc)
• Manage the technical components of our paid channels (e.g., setting up pixels and monitoring conversion events)
• Create and own internal processes that make our marketing team and campaigns execution more efficient
• Monitor and report on campaigns performance and impact
• Manage the lead journey, from landing page and lead forms through our marketing and sales tech stack
• Execute the marketing operations roadmap, driving measurable business outcomes
• Optimize workflows for speed to lead
• Manage data enrichment and database hygiene
• Track and optimize lead flow journey and gaps to maximize revenue pipeline efficiency
• Conduct lead form optimization experiments to maximize data capture
• Partner with Revenue Operations to ensure data quality and attribute capture to ensure appropriate routing based on user attributes

Preferred Qualifications

• Experience in high growth technology environments with a large amount of autonomy, ideally building 0-1
• Marketo Certified

Benefits

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development