Marketing Automation Director

Summary

Join Transfr as the Marketing Automation Director and develop and execute a scalable marketing automation strategy to optimize lead generation, engagement, and conversion. You will be responsible for growing our consented email database, improving email deliverability, and driving high-performing, targeted email campaigns. This role requires strong collaboration with sales and revenue teams, leveraging HubSpot and Salesforce integration. The position focuses on marketing automation strategy and execution, email database and deliverability optimization, CRM and data management, reporting and analytics, and cross-functional collaboration. You will utilize data insights to optimize email campaigns and ensure compliance with data privacy regulations. This is an opportunity to make a significant impact on Transfr's mission to improve workplace training and skills development.

Requirements

• Minimum 5 years of direct experience administering marketing automation systems, with a focus on developing and executing email marketing strategies
• Strong understanding of email deliverability and best practices to improve inbox placement and sender reputation including Google Postmaster Tools
• A natural interest in keeping up with email service provider (ESP) algorithms, deliverability guidelines, and the latest industry trends
• Highly analytical, with the ability to track and report on key performance metrics, optimizing email campaigns based on data insights
• Ability to manage multiple projects simultaneously
• Goal-oriented with a track record of achieving measurable results through automation and email marketing
• Excellent collaboration skills, with the ability to work cross-functionally with teams such as sales, content, and product marketing
• Experience with multi-touch attribution data collection and reporting
• Must be authorized to work in the United States without restriction

Responsibilities

• Develop and implement a comprehensive marketing automation strategy to drive lead generation and engagement
• Design trigger-based workflows, segmentation, and personalization to maximize campaign effectiveness
• Leverage A/B testing to optimize open and click-through rates
• Ensure compliance with GDPR, CCPA, CAN-SPAM, and other data privacy regulations
• Use intent-based signals (e.g., content downloads, demo requests) to trigger timely, relevant follow-ups
• Incorporate interactive email elements (polls, surveys, quizzes) to boost engagement and gather valuable insights
• Grow and maintain a high-quality email audience through acquisition and re-engagement tactics
• Ensure database health with regular data cleansing and management of unengaged or outdated contacts
• Implement segmentation strategies to enhance audience targeting and support Account-Based Marketing (ABM) initiatives
• Improve email deliverability by managing domain authentication (SPF, DKIM, DMARC) and monitoring sender reputation
• Proactively reduce bounce rates and maintain high deliverability standards
• Stay up to date with HubSpot advancements, exploring automation and AI-driven personalization features for continuous optimization
• Partner with RevOps to ensure seamless integration between HubSpot (marketing automation) and Salesforce (CRM) for accurate lead tracking, reporting, and improved sales-marketing alignment
• Implement progressive profiling to collect richer prospect data over time without adding friction
• Develop and refine lead scoring models to prioritize high-intent prospects and improve conversion rates
• Define, track, and report on key email and marketing automation KPIs
• Use heatmaps, engagement analytics, and cohort analysis to refine email performance and strategy
• Collaborate with the Learning Intelligence team to standardize data definitions and improve data quality
• Work closely with Sales, RevOps, and Customer Success to streamline lead nurturing and handoff processes
• Partner with Product Marketing and other marketing team members to deliver personalized product updates, content, and onboarding sequences for prospects and customers

Preferred Qualifications

• Experience with Wordpress, Hubspot and Hubspot - Salesforce integration is highly preferred
• Experience in B2B marketing with an understanding of lead routing and lifecycle tracking

Benefits

• The base salary range for this position is expected to be between $150,000-160,000 with the actual base salary amount and title dependent on a number of factors, including but not limited to a candidate’s credentials, relevant experience, and primary job location
• Stock options
• 401(k)
• Paid vacation and sick time
• Medical/dental/vision insurance