Marketing Automation Manager

Summary

Join Actian's global marketing team as a Marketing Automation Manager, leveraging 3–5 years of hands-on experience with automation platforms. You will enhance marketing performance by optimizing our tech stack, supporting email campaigns, and contributing to account-based experience (ABX) efforts. Responsibilities include managing the automation platform, designing marketing automation solutions, executing global campaigns, managing localized content, overseeing data management, handling integrations, analyzing performance, ensuring compliance, and maintaining documentation. A bachelor's degree in a related field and proven experience in managing localized content are required. Strong analytical, problem-solving, and communication skills are essential. The ideal candidate will also possess strong project management skills and proficiency in HTML and email marketing best practices.

Requirements

• Bachelor's degree in marketing, Business, Information Systems, or a related field
• 3-5 years of hands-on experience architecting and managing automation solutions for a global company
• Proven experience in managing localized content and language preferences
• Strong understanding of marketing automation principles, best practices, and industry trends
• Strong understanding of various e-mail compliance regulations
• Experience with CRM integration, specifically Salesforce
• Excellent analytical, problem-solving, and communication skills
• Ability to work independently and as part of a global team
• Strong project management skills and ability to manage multiple projects simultaneously
• Proficiency in HTML and email marketing best practices

Responsibilities

• Automation Platform Management: Serve as the primary platform administrator, responsible for the overall health, optimization, and scalability of our instance
• Solution Architecture: Design and implement marketing automation solutions to support various marketing initiatives, including ABX, lead generation, nurturing, scoring, email marketing, event management, and campaign execution
• Global Campaign Execution: Architect and manage campaigns and programs to support global marketing initiatives, ensuring proper segmentation, targeting, and execution across diverse regions and languages
• Localized Content & Language Preference: Develop and implement strategies for managing localized content and language preferences, ensuring consistent and effective communication across different markets. This includes setting up language-specific programs, tokens, and dynamic content strategies
• Data Management & Segmentation: Oversee data hygiene, segmentation, and list management to ensure accurate targeting and personalization of marketing communications
• Integration Management: Manage integrations with other marketing and sales technologies, including CRM (e.g., Salesforce), ABX (e.g. DemandBase), web, and other relevant platforms
• Performance Analysis & Reporting: Develop and maintain reports and dashboards to track key marketing metrics, analyze campaign performance, and provide insights to optimize marketing strategies
• Best Practices & Compliance: Stay up to date with best practices and ensure compliance with data privacy regulations (e.g., GDPR, CCPA) in all marketing automation activities
• Documentation: Maintain existing documentation and create new documentation as needed

Preferred Qualifications

Experience with other marketing technologies including Demandbase or other ABX platforms, email creation platform (Stensul), email success platforms, webinar and/or event management platforms, and gifting platforms