Marketing Automations Specialist

Summary

Join TechBiz Global as a Marketing Automations Specialist (Freelancer) and play a vital role in assisting Microsoft's marketing team. You will manage and optimize Marketo operations, set up automated programs, conduct performance reviews, and maintain data integrity. This role requires proven experience with Marketo, strong technical skills in backend development, and knowledge of data-driven marketing. You will work in a dynamic environment with a successful European company, collaborating with local marketing teams to drive successful campaigns and best practices. The position involves improving and investigating new Marketo features to enhance its usage within the group.

Requirements

• Proven experience with Marketo, including hands-on setup and maintenance of automated marketing programs
• Strong technical skills in backend development related to Marketo
• Knowledge of data-driven marketing to optimize campaign performance
• Understanding of efficient marketing campaigns and full-funnel demand generation strategies
• Interest in processes and a good understanding of technical aspects
• Excellent organizational abilities, effective communication and collaboration skills
• Ability to work independently and as part of a team

Responsibilities

• Manage and optimize daily operational requests to support global Marketo operations. Ensure smooth and efficient handling of all automation-related tasks and troubleshoot any issues that arise
• Set up and maintain automated programs to meet the marketing objectives of various teams and ensure alignment and effectiveness of automation strategies
• Conduct regular reviews and optimizations of automations and reports. Continuously monitor performance metrics and make data-driven adjustments to improve results
• Perform regular data cleanups to ensure data integrity. Maintain accurate and up-to-date records within the Marketo system to support effective marketing efforts
• Cover backend development tasks related to Marketo. Utilize technical skills to enhance and customize the Marketo platform to meet specific business needs
• Collaborate and engage with Marketing peers in local teams to lead them to successful marketing campaigns
• Drive Best Practices within the automation team and stakeholders with Marketo and its features
• Participate in improvements and investigations of new features/developments to enhance the usage of Marketo in the group