Marketing Campaign Manager

Summary

Join Lineup, a leading provider of media sales technology, as their Marketing Campaign Manager! You will collaborate with the Global Marketing Director to develop and execute multi-channel marketing campaigns focused on lead generation and customer relationship nurturing. This role demands expertise in digital marketing, campaign management, and analytics. You will leverage HubSpot CRM and marketing automation tools to optimize campaigns and analyze performance. The position offers a competitive salary and benefits package, professional development opportunities, and a flexible work environment. Some travel is required for events. Lineup is committed to diversity, equity, and inclusion.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2-4 years of experience in digital marketing, campaign management, and B2B lead generation
• Expertise in HubSpot CRM, marketing automation, and email marketing
• Strong analytical skills and proficiency with performance metrics to drive data-informed decisions
• Excellent project management skills, with the ability to handle multiple campaigns simultaneously
• Proven experience in campaign optimization and digital marketing best practices

Responsibilities

• Plan, develop, and execute multi-channel marketing campaigns to drive lead generation and engagement
• Design and manage sophisticated email marketing campaigns, optimizing for engagement and conversions
• Oversee and optimize CRM projects in HubSpot, including lead nurturing and customer journey mapping
• Implement and manage marketing automation processes to streamline and scale campaign efforts
• Analyze campaign performance metrics and develop data-driven insights to improve campaign efficacy
• Collaborate with cross-functional teams to ensure brand alignment and campaign integration across all platforms
• Stay informed of industry trends to keep campaigns innovative and competitive

Benefits

• Competitive salary and benefits package
• Professional growth and development in a collaborative environment
• Opportunity to work on impactful projects that influence Lineup’s growth and presence in the B2B sector
• Flexible role combining strategic oversight with hands-on implementation