Marketing Coordinator

Summary

Join Omatic as a Marketing Coordinator and play a key role in planning, executing, and analyzing brand awareness, lead generation, and partner activities. You will assist in coordinating events, managing marketing campaigns, tracking metrics, and collaborating with cross-functional teams. This individual contributor role reports to the Director of Product Marketing and involves managing marketing calendars, conducting market research, creating marketing materials, and utilizing various marketing tools. Success in this role requires strong analytical, communication, and collaboration skills, along with B2B marketing experience and proficiency in digital campaigns. A Bachelor's degree is required.

Requirements

• Be outcome-driven and a self-starter
• Be organized and process-oriented, comfortable with ambiguity and able to adapt to new situations
• Possess an analytical mind with strong quantitative and market analysis skills
• Be a strong problem solver and conceptual thinker
• Possess excellent people skills to interact with cross-functional teams and third parties
• Demonstrate success working in a collaborative, cross-team capacity
• Possess exceptional written and verbal communication skills
• Have 1-2 years of B2B marketing experience
• Have previous experience with planning and execution of digital campaigns
• Have a Bachelor’s Degree

Responsibilities

• Assist in the planning and execution of events, trade shows, webinars, and workshops to generate leads and strengthen prospect and customer relationships
• Manage the marketing calendar and project timelines, ensuring timely execution of content delivery and campaigns
• Conduct market research to identify industry trends, competitive landscape, and potential target segments for Omatic’s products
• Assist in creating compelling marketing materials, including presentations, case studies, whitepapers, and other collateral
• Create designed assets for content, emails, and social media using templates in Canva
• Project manage marketing collateral projects with freelance designers or agencies
• Manage marketing list segmentation and database hygiene within Hubspot and Salesforce
• Act as primary administrator to manage operations of campaigns within Hubspot
• Work cross-functionally with team leads to build integrated digital marketing campaigns (social, email, content, webinars, events) that drive brand awareness, leads, sales pipeline and ROI
• Set up and launch email marketing campaigns, paid advertising campaigns, event and webinar promotion
• Assist in monitoring and analyzing the performance of campaigns (e.g. email, paid advertising, website tests, webinars)
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

Preferred Qualifications

• Have Google Analytics, Wordpress, Hubspot, Salesforce, Canva, paid media campaign experience
• Have Nonprofit industry knowledge