Marketing Data Analyst

Summary

Join our client's Marketing team as a Marketing Data Analyst! This remote role requires 3-5 years of experience analyzing performance using web analytics platforms and first-party data. You will be responsible for uncovering growth opportunities, monitoring key metrics, and creating a data-driven culture. Responsibilities include developing reports, supporting A/B testing, partnering with development teams, and executing ad-hoc analyses. Proficiency in Google Analytics (GA4), Google Tag Manager, and SQL is a plus. This is a full-time, in-house position with our client.

Requirements

• Minimum of 3-5 years of experience analyzing performance through web analytics platforms and first party data
• Proficient with web analytics tools including Google Analytics (GA4), Google Tag Manager, Google Data Studio, Heap, or like tools
• A proactive mindset with strong project management skills
• Able to multitask in a fast-paced environment with changing priorities
• Excellent oral and written presentation skills

Responsibilities

• Be the key knowledgebase of marketing and ecommerce data across web analytics, channel platform data, and our the first party data platforms
• Develop, build and automate reports/dashboards across properties that provide insights and recommendations for growth opportunities (i.e. conversion analysis, performance marketing, engagement, traffic)
• Support online A/B testing efforts through data reporting and statistical analysis to drive actionable insights
• Partner with development teams to design, develop, manage, and publish required GTM/GA tagging
• Execute ad-hoc requests for deep dive analyses of business performance to uncover opportunities for the team. This could include analysis on retention/crm, website conversion rate, paid media spend, and more
• Work alongside key stakeholders to deliver case studies/metrics recaps around the success of our campaigns and promotions
• Support KPIs and forecasting to support desired business targets

Preferred Qualifications

SQL proficiency

Benefits

Remote work