Marketing Data Strategist

Summary

Join Winona, a leading telemedicine company, as a full-time remote Marketing Data Strategist. You will leverage your expertise in digital advertising and web analytics to optimize marketing efforts and maximize ROI. This mid-senior level role requires deep understanding of Facebook Ads, other digital ad platforms, and web analytics tools. You will translate data into actionable insights, design strategies, and enhance attribution models. The position involves collaboration with various teams and continuous learning in the ever-evolving digital landscape. Winona offers a flexible work environment and a comprehensive benefits package.

Requirements

• 3+ years of experience in marketing analytics with a focus on digital advertising and web data
• Expertise in Facebook Ads Manager and other digital ad platforms (e.g., Google Ads, TikTok Ads)
• Proficiency with Mixpanel, GA4, and attribution software (e.g., Triple Whale, Rockerbox)
• Experience with data visualization tools like Tableau, Looker, or Power BI
• Strong communication skills with the ability to present complex data clearly and effectively

Responsibilities

• Analyze performance data from Facebook Ads Manager and other digital ad platforms to identify optimization opportunities and recommend actionable improvements
• Monitor and report on key advertising KPIs such as ROAS, CPA, CTR, and conversion rates
• Develop detailed attribution insights across ad platforms and their role in the customer acquisition journey
• Utilize tools like Mixpanel, GA4, and attribution software to analyze customer behavior, identify conversion bottlenecks, and provide actionable recommendations for funnel optimization
• Build and maintain custom reports and dashboards to track user behavior, campaign performance, and overall marketing impact
• Implement and refine multi-touch attribution models to better understand channel contributions to revenue and customer growth
• Collaborate with media buyers and performance marketers to design data-driven strategies for audience targeting, budget allocation, and ad creative
• Conduct A/B testing on campaigns and landing pages to optimize performance and improve conversion rates
• Leverage insights from ads and web data to inform broader marketing strategies, including customer segmentation and LTV-focused campaigns
• Build predictive models to project campaign performance and outcomes, guiding resource allocation and strategic decision-making
• Develop performance benchmarks and continuously evaluate campaign success against these standards
• Partner with engineering and Martech teams to ensure accurate tracking and integration of data across ad platforms, web analytics, and attribution tools
• Collaborate with marketing teams to define data requirements for campaigns, ensuring proper tagging and tracking implementation
• Stay updated on advancements in analytics tools, advertising platforms, and attribution methodologies to continuously improve marketing insights

Preferred Qualifications

Familiarity with SQL, Python, or R for data analysis

Benefits

• Flexible hours, work wherever you choose
• Unlimited PTO
• Medical/ Dental/ Vision insurance (US-W2)
• Non-working holidays per country of residence
• Referral bonuses
• Financial support for online courses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings