Marketing Director

Summary

Join Phoenix Offshore in connecting U.S. businesses with Lebanese talent! This Marketing Director role offers strategic leadership for all marketing functions within a successful, privately held insurance agency. You will oversee the marketing team, aligning activities with key market sectors like Real Estate, GovCon & Tech, and Diplomatic Missions. The position demands expertise in relationship-driven marketing and digital presence management within the insurance brokerage space. Ample training is provided, and this is a full-time position with a salary range of $4200 to $4600 USD monthly. This exceptional American firm is expanding its international presence, offering a unique opportunity for growth.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 10+ years of progressive marketing experience with at least 5 years in senior leadership
• Previous experience in insurance, financial services, or B2B professional services
• Demonstrated success with membership-based and relationship marketing
• Experience marketing to diverse business sectors, particularly in commercial insurance
• Deep understanding of relationship-based B2B marketing strategies
• Strong expertise in membership and event-based marketing approaches
• Proficiency in digital marketing, SEO, and content development
• Experience with CRM systems, particularly Salesforce
• Strong analytical skills for ROI measurement and budget optimization
• Understanding of specialized insurance products and services
• Strategic visionary with practical implementation skills
• Relationship builder with excellent networking abilities
• Data-driven decision maker
• Excellent communicator with diverse stakeholders
• Highly organized with ability to manage multiple sector initiatives
• Adaptable to changing market conditions and organizational priorities

Responsibilities

• Develop comprehensive marketing strategies aligned with company’s market sector priorities, particularly in Real Estate, GovCon & Tech, Diplomatic Missions, Hospitality, and specialized areas like Arab medical offices
• Direct brand positioning within competitive insurance markets across diverse sectors
• Oversee the internal marketing team and manage relationships with external partners (Neilson Team)
• Align marketing initiatives with business development goals and revenue targets
• Lead quarterly strategic planning sessions to adjust priorities based on market performance
• Lead and mentor the marketing team
• Coordinate activities with Neilson Team's SEO and Digital Marketing retainer services
• Establish clear KPIs and development paths for team members
• Foster cross-departmental collaboration, especially with sales teams
• Evaluate ROI of membership investments and recommend adjustments to portfolio
• Develop strategies to maximize networking opportunities within industry associations
• Oversee comprehensive events strategy, including: Sponsored events for business development. Staff education events. Client/partner-hosted events. Annual client and carrier events
• Ensure events align with sector-specific strategies (e.g., CUSP expansion into larger associations, COMRE new memberships)
• Develop metrics for evaluating event effectiveness and ROI
• Direct procurement and inventory management related to events
• Lead strategic initiatives for each key market sector: Real Estate: Expand CUSP into larger associations and PMC-driven events. GovCon & Tech: Leverage NVTC/NVCC memberships and networking events. Diplomatic Missions: Develop Meridian partnership and back-office broker relationships. Hospitality: Penetrate new networks and develop product pages. Fee for Service: Target Arab medical offices with specialized campaigns
• Coordinate with sales teams to develop sector-specific marketing materials and approaches
• Direct company's digital presence, including: Website development (careers page, market-specific content). Company Journal content strategy. SEO optimization across priority sectors. Content development (emails, booklets, infographics)
• Oversee algorithm tracking, traffic optimization, and compliance reporting
• Ensure digital assets support key initiatives like client experience enhancement
• Develop and manage marketing budgets across all sectors and activities
• Oversee scheduled investments in priority sectors (Real Estate, GovTech, Diplomatic)
• Evaluate and recommend new investment opportunities (e.g., Hospitality associations)
• Track marketing ROI metrics (revenue, source of revenue, KPIs)
• Prepare quarterly budget performance reviews for executive leadership
• Direct marketing initiatives supporting the client experience: Proposal development and enhancement. Client portal optimization. VIP lifecycle management. Referral partnership programs
• Coordinate with sales teams on CRM documentation and Salesforce updates
• Oversee client/staff education initiatives and press releases
• Develop and manage key strategic partnerships, including: Financial institutions (Capital One, Wells Fargo, Atlantic Union Bank). Industry partners (Atlas Advancements, Forvis). International relationships (New Meridian partnership)
• Ensure partnerships align with sector priorities and business objectives
• Measure and report on partnership effectiveness

Preferred Qualifications

Experience with international and diplomatic business protocols