Marketing Lead

Summary

Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth. Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field. Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward. Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards. Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment. Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.

Requirements

• At least 3-5 years of experience in marketing, with a strong focus on digital marketing and lead generation
• Bachelor's degree in Marketing, Business Administration, or a related field
• Proficiency in Google Digital Marketing/Advertising Products, marketing automation tools (e.g., HubSpot), CRM software, and data analysis tools e.g. G4, etc
• Excellent written and verbal communication skills, strong analytical and problem-solving abilities, creativity, attention to detail, and the ability to work independently and as part of a team

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with company goals
• Create high-quality, engaging content (e.g., blog posts, articles, social media posts) that resonates with our target audience
• Oversee and optimize performance across various digital channels, including search engines, all social media platforms, and emails
• Monitor and analyze key performance indicators (KPIs) to measure marketing campaigns' effectiveness and identify improvement areas
• Continuously improve the company's website to enhance user experience, drive conversions, and improve search engine rankings
• Develop and implement targeted lead generation campaigns to attract qualified prospects and work closely with the sales teams to get the targets
• Conduct in-depth research to identify potential clients and build targeted contact lists
• Develop and execute effective lead nurturing programs to build relationships and move prospects through the sales funnel
• Create and send personalized email campaigns to engage prospects and drive conversions
• Leverage LinkedIn to connect with potential clients and generate leads
• Implement efficient systems and processes to manage marketing activities and ensure seamless collaboration within the team
• Maintain accurate and up-to-date data in marketing databases and analytics tools
• Prepare detailed reports on marketing performance, including key metrics, trends, and recommendations
• Develop and maintain interactive dashboards to provide real-time insights into marketing activities

Benefits

Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment