Marketing Lead

Summary

Join Synonym, a leading bioproduct data services company, as their Marketing Lead! You will play a crucial role in shaping the future of biomanufacturing by defining and executing demand generation and account-based marketing strategies across our Scaler and Match product offerings. This involves creating marketing playbooks, sales enablement materials, generating qualified leads, and building a strong community. You will report to the Chief Business Officer and collaborate closely with other team members. The position offers a competitive salary, comprehensive benefits, and the opportunity to work in a fast-paced startup environment. Location options include SF, NYC, or remote within the United States.

Requirements

• 5+ years of marketing experience working in-house or at an agency, preferably in the biotech, SaaS or clean energy industries
• Experience running account-based marketing strategies and campaigns
• Awareness of – and competence with – AI tools used in the full marketing stack, from lead generation to content creation
• Experience creating and executing on successful paid advertising campaigns
• Strong written and verbal communication skills with the ability to articulate scientific and technical concepts to non-technical audiences
• Familiarity with marketing tools such as Google AdWords, LinkedIn, Mailchimp, Figma
• Experience managing external vendors such as (but not limited to) designers and agencies

Responsibilities

• Work closely with the Business Development team to define and implement a comprehensive marketing strategy for key prospects throughout all phases of the sales funnel, from demand generation to deal closure
• Create content focused on our products, industry and company including email, blog posts, whitepapers, LinkedIn, newsletters and videos that move customers through our sales funnel and position Synonym as the thought leader in biomanufacturing
• Work with Business Development to conduct market research and segmentation to understand and target ICPs within the Fortune 5000 and startup ecosystems and create strategies to generate qualified leads in these markets. Work with our Business Development team to take those prospects to deal closure
• Develop sales enablement assets, such as case studies, landing pages, and pitch decks, to accelerate Business Development efforts in all phases of the sales funnel
• Keep tabs on the events happening in our industry and make sure Synonym shows up well – from meeting preparation to booth design
• Plan, execute, manage and optimize ad campaigns on platforms such as Google Ads and Linkedin advertising channels to maximize ROI and achieve business goals
• Maintain and own Synonym’s social media calendar (with a primary focus on LinkedIn) writing engaging copy and creating supporting visual content

Preferred Qualifications

Experience working in an early stage, fast growing startup

Benefits

• Comprehensive medical, dental, and vision coverage
• Daily lunch allowance
• Beautiful office in SoHo (NYC), or coworking space (Boston, SF Bay Area)
• Competitive compensation packages, including equity
• Flexible PTO
• 401(k)
• Team offsites