Marketing Manager

Summary

Join Centric Software, a fast-growing B2B enterprise software company, as their Marketing Manager for APAC, focusing on new markets in food and beverage, cosmetics & personal care, and consumer electronics. This 100% remote role, based in SEA or ANZ, will accelerate business growth across six key APAC markets. You will collaborate with regional Field Marketing Managers, developing and implementing marketing strategies, planning and delivering campaigns, ensuring brand consistency, and monitoring performance. The ideal candidate will have 8+ years of marketing experience, including leadership roles in B2B software or technology, and a strong understanding of the APAC market. This position offers the opportunity to shape the future of APAC's food, beverage, and beauty tech landscape.

Requirements

• Bachelor’s degree in Marketing, Business, Food Science, Cosmetics, or related fields; MBA is a plus
• 8 - 10+ years of marketing experience with at least 5 years in leadership roles
• Proven success in B2B software or technology industries; experience with food, beverage, or beauty sectors is highly desirable
• Strong experience in field marketing, demand generation, and strategic account marketing in multi-national environments, preferably in APAC
• Proficiency in marketing automation tools (e.g., Pardot, HubSpot), CRM systems (e.g., Salesforce), and analytics platforms
• Strong leadership, strategic thinking, and project management skills
• Excellent communication and collaboration abilities across cultures and regions
• Ability to thrive in a fast-paced, dynamic environment with multiple stakeholders

Responsibilities

• Develop and implement marketing strategies for the food, beverage, beauty, and personal care sectors aligned with APAC business goals
• Monitor market trends, customer needs and competitive activities to identify and capitalize on growth opportunities in each target region
• Guide and support regional Field Marketing Managers in executing localized marketing activities to penetrate new industries
• Plan and deliver multi-channel marketing campaigns and events to drive lead generation, customer acquisition and engagement
• Tailor strategies for key accounts and high-priority markets, ensuring maximum impact and relevance
• Leverage partnerships with local associations, media and industry influencers to amplify lead generation efforts
• Ensure consistent messaging, localization, and brand integrity across all campaigns and communications in alignment with corporate guidelines
• Work closely with the global product marketing team to launch localized product initiatives and develop promotional tools for the new sectors
• Measure and report on key KPIs, campaign ROI, and pipeline impact to continuously refine marketing strategies in Food and CPC
• Manage the regional marketing budget for the new industries, ensuring effective and efficient use of resources
• Provide leadership and mentorship to Field Marketing Managers, helping them build expertise in the food, beverage, and beauty industries
• Manage relationships with external vendors, agencies, and strategic partners to execute regional initiatives effectively

Benefits

Remote-first role with flexible travel requirements (occasional regional visits)