Marketing Manager

Summary

Join Penumbra as a Marketing Manager and play a key role in expanding the company's presence in the Asia-Pacific region. You will be responsible for developing and implementing marketing strategies, managing key events and conferences, and ensuring the successful launch of new products. This role requires close collaboration with various teams, including sales, clinical staff, and international marketing. You will contribute to the commercialization of current and future products, focusing on customer needs and market trends. The position demands strong analytical, communication, and organizational skills, along with experience in the medical device industry. Success in this role will involve increasing sales and customer satisfaction within the APAC region.

Requirements

• A Bachelor's degree Business, Biology, or related field with 3+ years of related experience in the medical device industry with progressively increasing responsibilities, or equivalent combination of education and experience
• Proven experience in a clinical setting, with a strong grasp of clinical data application in marketing strategies
• Demonstrated success in event management and coordination, conference management, and executing effective product launch strategies
• Creativity and a passion for innovation
• Strong analytical skills in forecast and identifying trends and challenges
• Ability to interact with not only senior leadership but all levels within the organization
• Outstanding oral, written, and interpersonal communication skills

Responsibilities

• Manage continuing customer and field-oriented product support activities in assigned region
• Event Coordination & Conference Management: Organize and manage key industry events and conferences to enhance brand visibility and product promotion. Oversee and manage budgets associated with these events to ensure cost-effective execution
• Implement promotion strategies, ensuring accuracy of product communication content
• Participate on cross-functional launch team to ensure successful delivery of new products to sales organization and end users
• Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions
• Implement promotion strategies, ensuring accuracy of product communication content
• Participate in field training on company products, and in the development of training materials
• Identify market opportunities to maximize market penetration
• Perform an ongoing evaluation of the competitive situation and selling basis with a special emphasis on the customer’s view of competitive products and features
• Participate on cross-functional launch team to ensure successful delivery of completed product to sales organization and end users. Rollout activities may include: internal activities, e.g., packaging, or external activities, e.g., demo protocols
• Articulate and reinforce high level positioning concepts to the field organization
• Support global marketing activities through communication and other support for regional sales and marketing team members, direct and to distributors
• Participate in developing detailed marketing literature and other sales tools for the Penumbra products assigned
• Participate in market research activities as required

Preferred Qualifications

• Medical device, pharmaceutical, biotech, or other regulated industry experience desired
• High degree of accuracy and attention to detail
• Proficiency with MS Word, Excel, and PowerPoint
• Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously