Marketing Manager, Brand & Acquisition

Summary

Join Nine, Australia's largest locally owned media company, as a Marketing Manager for a 12-month contract! You will be responsible for developing and executing high-impact marketing campaigns for The Sydney Morning Herald & The Age, focusing on brand affinity, engagement, and subscription growth. This role involves leveraging consumer insights, managing multiple channels (paid, owned, earned), and collaborating with agencies. You will lead campaign strategy, optimize media spend, ensure brand consistency, and report on campaign performance. The ideal candidate possesses extensive experience in brand marketing, ATL campaigns, and agency management, along with strong data analysis skills.

Requirements

• Proven experience in a brand marketing role
• Proven ability to develop and execute high-impact ATL campaigns that meet commercial goals
• Strong passion for branding, with experience managing brand integrity across an organisation
• Expertise in traditional media and a solid understanding of the digital customer journey, performance metrics, and best practices
• Extensive experience in creative agency management, briefing, and providing actionable feedback for creative development
• Demonstrated ability to connect data points to form actionable strategic insights
• Right to lawfully work and live in Australia

Responsibilities

• Assist the Marketing Lead in delivering the Metro Brand & Acquisition strategy, through the shaping and delivery of insight-fueled strategic and tactical programs of work
• Lead campaign strategy, development and execution across all media channels, ensuring alignment with objectives and data-driven results
• Develop a growth-focused media strategy, optimizing spend across traditional and digital and traditional channels to maximize audience engagement
• Ensure consistent brand application across the customer journey, providing guidance and maintaining clear brand guidelines
• Work closely with Tier 1 creative, media, and research agencies to deliver high-quality campaigns under tight deadlines
• Report on the performance of campaigns and other initiatives, providing insightful and accurate updates to executives in a timely manner. Highlight potential optimisations and adjustments to ensure campaigns continue to meet objectives and drive success