Plusgrade is hiring a
Marketing Operations, Remote - Canada

Summary

The Marketing Operations Specialist at Plusgrade will collaborate with various departments to manage the marketing tech stack, create engaging multivariate tests, establish end-to-end campaigns within Salesforce Marketing Cloud, and continuously enhance internal systems for improved efficiency. The role requires 3+ years of experience in marketing operations, 2+ years of experience working with Salesforce Marketing Cloud (certification preferred), strong understanding of marketing operations, creative problem-solving abilities, knowledge of HTML and CSS, familiarity with webhooks and API integration, an entrepreneurial mindset, self-starter approach, ability to thrive in a dynamic environment, results-oriented mindset, resourcefulness, and adaptability. Benefits include RRSP/401(k) matching, comprehensive health plans, flexible paid time off, travel experience credit, annual wellness credit, team events and monthly lunches, home office/commuter credit, work from anywhere program, parental leave top up, adventure pass, and feedback for all candidates during the recruitment process.

Requirements

• 3+ years of experience in marketing operations
• 2+ years of experience working with Salesforce Marketing Cloud; certification preferred
• Strong understanding of marketing operations, including campaign management, data analytics, and marketing automation
• An entrepreneurial mindset
• A self-starter approach and ability to thrive in a dynamic environment
• Results-oriented mindset with a focus on achieving objectives
• Ability to be resourceful and adaptable to evolving challenges

Responsibilities

• Collaborate with Engineering, Product, and other stakeholders to consult on Salesforce Marketing Cloud build and integration
• Work with Partner Marketing and the Analytics & Insights teams to manage segmentation/personalization, create engaging multivariate tests, build and optimize user journeys, make changes to content, and run campaigns for our partners
• Establish and maintain end-to-end campaigns within Salesforce Marketing Cloud, which includes, review, approvals, measurement, and insights
• Design scalable processes to accommodate the company's growth
• Manage testing initiatives across various channels throughout the user journey
• Continuously enhance internal systems for improved efficiency
• Create and keep up-to-date documentation
• Propose and implement innovative marketing processes and strategies, leveraging the latest trends and technologies to ensure Plusgrade stays ahead in the competitive landscape
• Take ownership of marketing operations from conception to execution, including ideation, planning, and implementation
• Be the go-to person for all aspects of marketing operations

Preferred Qualifications

• Creative problem-solving abilities and a collaborative mindset
• Passion for designing processes that scale
• Knowledge of HTML and CSS
• Familiarity with webhooks and API integration

Benefits

• RRSP/401(k) Matching
• Comprehensive Health Plans
• Flexible Paid Time Off
• Travel Experience Credit
• Annual Wellness Credit
• Team Events and Monthly Lunches
• Home Office/Commuter Credit
• Work From Anywhere Program
• Parental Leave Top Up
• Adventure Pass