Plusgrade is hiring a
Marketing Operations, Remote - Canada
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Marketing Operations
🏢 Plusgrade
Summary
The Marketing Operations Specialist at Plusgrade will collaborate with various departments to manage the marketing tech stack, create engaging multivariate tests, establish end-to-end campaigns within Salesforce Marketing Cloud, and continuously enhance internal systems for improved efficiency. The role requires 3+ years of experience in marketing operations, 2+ years of experience working with Salesforce Marketing Cloud (certification preferred), strong understanding of marketing operations, creative problem-solving abilities, knowledge of HTML and CSS, familiarity with webhooks and API integration, an entrepreneurial mindset, self-starter approach, ability to thrive in a dynamic environment, results-oriented mindset, resourcefulness, and adaptability. Benefits include RRSP/401(k) matching, comprehensive health plans, flexible paid time off, travel experience credit, annual wellness credit, team events and monthly lunches, home office/commuter credit, work from anywhere program, parental leave top up, adventure pass, and feedback for all candidates during the recruitment process.
Requirements
- 3+ years of experience in marketing operations
- 2+ years of experience working with Salesforce Marketing Cloud; certification preferred
- Strong understanding of marketing operations, including campaign management, data analytics, and marketing automation
- An entrepreneurial mindset
- A self-starter approach and ability to thrive in a dynamic environment
- Results-oriented mindset with a focus on achieving objectives
- Ability to be resourceful and adaptable to evolving challenges
Responsibilities
- Collaborate with Engineering, Product, and other stakeholders to consult on Salesforce Marketing Cloud build and integration
- Work with Partner Marketing and the Analytics & Insights teams to manage segmentation/personalization, create engaging multivariate tests, build and optimize user journeys, make changes to content, and run campaigns for our partners
- Establish and maintain end-to-end campaigns within Salesforce Marketing Cloud, which includes, review, approvals, measurement, and insights
- Design scalable processes to accommodate the company's growth
- Manage testing initiatives across various channels throughout the user journey
- Continuously enhance internal systems for improved efficiency
- Create and keep up-to-date documentation
- Propose and implement innovative marketing processes and strategies, leveraging the latest trends and technologies to ensure Plusgrade stays ahead in the competitive landscape
- Take ownership of marketing operations from conception to execution, including ideation, planning, and implementation
- Be the go-to person for all aspects of marketing operations
Preferred Qualifications
- Creative problem-solving abilities and a collaborative mindset
- Passion for designing processes that scale
- Knowledge of HTML and CSS
- Familiarity with webhooks and API integration
Benefits
- RRSP/401(k) Matching
- Comprehensive Health Plans
- Flexible Paid Time Off
- Travel Experience Credit
- Annual Wellness Credit
- Team Events and Monthly Lunches
- Home Office/Commuter Credit
- Work From Anywhere Program
- Parental Leave Top Up
- Adventure Pass
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